1. Thinking Responsive

2. Governor’s Strategic goals for Georgia
Vision: A lean and responsive state government that allows communities, individuals and businesses to prosper
Educated
Mobile
Growing
Healthy
Safe
Responsible and Efficient Government
Provide technology guidance and oversight to enable sound business solutions
Promote state services through innovative technology solutions

3. Babies vs. devices 370K babies born every day 378K iPhones sold
562K iOS devices activated
Source: Luke Wroblewski -

4. Desktop…whomp, whomp

5. Responsive design

6. Flexible layouts
Source: TopTenPK.com

8. georgiagov
Source: Google Analytics

9. 2012 Georgiagov PLATFORM Desktop – 82% Mobile – 15% Tablet – 2%
Source: Google Analytics

10. 2013 Georgiagov PLATFORM Desktop – 69% Mobile – 25% Tablet – 5.5%
Gained visitors across the board – Desktop visits up 7%
Mob – tab visits more than doubled at 114% and 137%
Source: Google Analytics

11. DCSS WEB Traffic - 2013 Desktop – 49% Mobile – 46% Tablet – 5.5%
Gained visitors across the board – Desktop visits up 7%
Mob – tab visits more than doubled at 114% and 137%
Source: Google Analytics

12. DCSS Aug 23, 2012 - Sep 22, 2012 298K Aug 23, 2013 - Sep 22, 2013 270K
desktop
Aug 23, Sep 22, K
Aug 23, Sep 22, K
Mobile
Aug 23, Sep 22, K 45.13%
Aug 23, Sep 22, K 29.05%
Tablet
Aug 23, Sep 22, K 4.44%
Aug 23, Sep 22, K 2.3%
Source: Google Analytics

13. The mobile landscape 67% of monthly Facebook users on mobile
23% growth of mobile only facebook users in 3 months
Source: Luke Wroblewski -

14. The mobile landscape 67% of monthly Facebook users on mobile
23% growth of mobile only facebook users in 3 months
Source: Luke Wroblewski -

15. The mobile landscape 67% of monthly Facebook users on mobile
23% growth of mobile only facebook users in 3 months
Source: Luke Wroblewski -

16. Links Be conscious of what you post on Facebook and Twitter
Bethany’s lesson: Part of Georgia.gov’s social mission is to support other agencies. I post a lot of links directing people to Georgia Gov Agency’s websites. However, I don’t typically think about people seeing the content I post on their phones, since I’m on my desktop when I schedule it. That could be a reason our numbers are low for the link types on facebook. People don’t like clicking links on their phone. Unless there is super good content (example: which state fits your personality? I clicked that from twitter on my phone—not responsive at all, but I still did it).

17. Blog Content
Short and sweet
Chunky
Lists
Headings
Pictures

18. GOV Talks: Mobile www.portal.georgia.gov/govtalksmobile
Mobile is NOT the future, it is NOW
User’s experience with mobile
Be content conscious, start now!

19. Drink responsively.