1. Social Influence

2. Plan for the week Minority influence Social change (essay feedback)
Mini mock/Christmas quiz
Homework E: pre-reading and activities for biological approach and attachment.

3. So far…
Think of three questions on social influence that you can ask someone else. Write down on a w/b Pair up with someone who is not from your table. Take it in turn to asks your questions to your partner. Task 1: complete task 1 on your sheet recapping last weeks session

4. Minority influence
when an individual or a small group, change the behaviour and/or attitudes of the larger group. It is the opposite of conformity Task: In your groups come up with three examples (either current or from history) of people or small groups that you believe have been influential with the majority.

5. Things to consider are:
Now that you have chosen your influential person, you have to prepare a case for the class detailing exactly how and why they are (or were) influential with the majority.
Things to consider are:
What was the nature of their influence? In other words how did they change the majority?
Did this person’s influence happen gradually? If so, think about how long it took for them to achieve a majority following and how that process occurred (the stages of the process)
Were there situational factors that made this person more likely to be influential? (e.g. recent event/s, or the general ethos of the time)
What were the motives of this person? How might their motives explain their influence?
Was there anything about the personality of this person that made them influential?
Was there anything about the behaviour of this person that made them influential?
Was there anything about the personal characteristics of this person (e.g. Age, class) that made them influential?

6. Research task
Task 2 and 3: read your pack and fill in the spaces on your hand out Draw a picture to represent Moscovici’s study.

7. Exam questions
Explain what is meant by the term minority influence (2 marks)
Psychologists believe that minority influence involves consistency, commitment and flexibility. Explain what is meant by each of these factors in relation to obedience(3 marks)

8. Social change

9. Aim of the lesson
To be able to- Recall the 6 stages of social change through minority influence Relate the process of social change to conformity and Obedience research Apply the process of social change to real life examples from history

10. What makes a successful minority?
Re-Cap
What is Minority Influence again?
What makes a successful minority?

11. Features of a successful minority…
Consistency
Commitment
Flexibility
Process of Change – Snow ball effect

12. Social Change?
Have these acts of social change come about because of majority influence, minority influence or obedience?

13. Social Change usually comes from Minority Influence! Why?
Fill out the steps of minority influence bringing about social change.
While you do this use an example to illustrate – in this case the Civil Rights Movement.

14. How Minority Influence leads to Social Change…
Drawing Attention
Now try to apply this to the suffragettes by filling out the table on your handout
Consistency
Deeper Processing
Augmentation principle
Snowball Effect
Social Cryptomnesia

15. Role of minority influence in social change
1. Drawing attention
(providing social proof of the problem)
2. Consistency
(…of message and intent)
3. Deeper processing
(think instead of accepting status quo)
4. Augmentation principle
(no. of incidents to demonstrate point)
5. The snowball effect
(change from minority to majority)
6. Social cryptomnesia
(individuals have memory that change has occurred but don’t remember how it happened)
Describe how the six-step process of minority influence can explain the social change above

16. Social cryptomnesia
Acceptance of values promoted by the minority accompanied by an apparent forgetting of the crucial role played by the minority group. Changes accepted but group may not be given credit for producing the changes Minority group may still be viewed negatively or discriminated against.

17. Summary
Fill out the gaps in the summary of how minority influence leads to social change

18. But what about obedience and conformity?
How do they lead to social change?
Think about what we studied last lesson on resistance to social influence…
Also think about Asch and Milgram…
Now research and fill out the lessons learned from obedience and conformity section of your booklet!

19. Evaluate Consider the research evidence. Decide:
Which are supporting and which are contradicting social influence causing social change.
Explain why it is a strength or weakness.

20. Apply It…
Everyone agrees that Britain in is an obesity crisis – 65% en and 58% women are now overweight or obese. Heart disease certain cancers and especially type 2 diabetes are all on the increase, costing the NHS billions of pounds every year Experts agree that any improvement in the situation is going to require significant changes in attitudes and behaviours across the whole of society.
You have been asked to advise a government department worried about the developing obesity crisis. Using your knowledge of both Conformity and Obedience and processes that can influence social change, explain what advice you would give the government. Make sure you refer to social influence research in your advice.

21. Over to you…
As a small group, write a short illustrated presentation (say 15 minutes) on one particular area of social change. Your presentation must include the psychological processes involved from at least one of the following:
the steps involved in minority influence,
lessons from conformity research
lessons from obedience research.

22. Over to you…

23. Highlight any areas you are unsure of…
And that’s all folks…
Social influence is finished 
Read your social influence checklist and tick areas you feel you are ok with….
Highlight any areas you are unsure of…