1. Economic impact of museums
Kimmo Levä
Secretary general

2. Economic impact of museums
Indirect:
Image: arouse investors’ interest
Good for peoples’ wellbeing
Increase creativity
Direct:
Museums make investments and buy local and regional services
Revenue from tourism
Vaasan yliopisto | Levón-instituutti

3. Who took part in the survey?

4. Who took part in the survey?
Appr. 200 museums all over Finland
Nearly 5500 Finnish museum visitors and 1000 foreign visitors took part in the survey (by filling in a questionnaire)

5. Who took part in the survey?

6. Who took part in the survey?

7. Who took part in the survey?

8. Who took part in the survey?

9. What did we study?

10. Visitors’ spending and motives for traveling

11. Do museum visitors spend money?

13. On average, visitors spent 32-49 euros during a museum visit.

14. Do they spend this money because of the museum?

16. How do visitors spend their money?

18. What were the other findings?

19. 15-25% of the economic effects of museums seem to be provided by foreign visitors.
Value of museums’ export is million euros.

21. What conclusions can we draw?

22. A museum is not a cost, it is an investment
Museum visitors’ total impact on the regional economy is about 500 million euros
Museums generate more tax revenue for cities than cities provide financing for museums
Vaasan yliopisto | Levón-instituutt

23. A museum is profitable, but not for itself
In 2014, the exhibition and marketing costs of museums amounted to 19.2 million euros, while ticket revenue amounted to 13.9 million euros
Ticket revenue and museum shop sales cover about 9% of museums’ costs
Sponsors’ share of museums’ costs is 1% (total market = 1.3 million euros)
Economic impact is possible only because of public funding (covers 80% of all costs)
Cuts in public funding of museums also have a strong economic impact on hotels, restaurants, train, bus and taxi companies

24. We have wealthy customers
We have the opportunity to introduce higher ticket prices and increase sales in our museum shops
Museum visitors have money to spend

25. We need a new way of thinking and operating
In the era of the creative economy, museums are an investment
Museums have a role in keeping the local, regional and national economy running
In addition to cultural politics, museums are part of economic politics
When public funding decreases, it has a direct effect on exhibition services
The private business sector needs to contribute towards the financing of museums to safeguard its own success

26. Copy of report in English: http://www. museoliitto
Vaasan yliopisto | Levón-instituutti

27. MUSEUMS DO HAVE A POSITIVE ECONOMIC IMPACT ON THE COMMUNITY, BUT DO NOT BENEFIT FROM THIS AS MUCH AS THEY SHOULD.
Kimmo Levä
Secretary General
Finnish Museums Association