1. Optimizing the Windows Desktop
Accelerating Deployment
& Managing the Desktop
Windows vision is simple, and it’s global
A highly valued Windows experience on every desk, in every home, and for every person.
Windows is about giving customers the best computing experience possible by taking advantage of the depth and breadth of our platform.
Windows supports the widest range of applications, services and hardware in a familiar way – so each person can easily and confidently use technology to achieve their goals and pursue their passions.
Windows Vista is the biggest release of Windows ever
Windows Vista is the largest development project and largest investment that Microsoft has ever made.
It is fundamentally different from any earlier version of Windows, and this difference is already sparking innovation and opportunity across the entire computer industry.
Significant release for all customers – this presentation is focused on businesses
We expect Windows Vista to be a significant release for all Windows customers - enterprises, small and medium-sized businesses, consumers, and developers and partners and we will have versions that meet the needs of different audiences.
For the purposes of this presentation however we will focus on Windows for corporations and what they should do next to take advantage of the Windows Vista Wave and beyond.
This presentation is targeted at senior business and financial executives, IT decision makers who are concerned with or make decisions about their organization’s investments, IT strategy or have an interest in ensuring the productivity of their company’s workforce.
Committed to driving further business value and innovation beyond Vista – currently in preliminary planning stages for next release of Windows
This presentation explains the key investments we are making for the next Wave of Windows and MS Desktop Optimization Pack for SA technologies. It is meant to be a very preliminary view into our investment areas and some of the capabilities that are being considered or built for the next release of Windows Vista system products. This presentation does not cover our broader vision for Windows. Keep in mind that we’re still very early in the planning process. The example capabilities covered in this presentation will change and evolve. As we learn more from you, additional capabilities within these areas and even additional/new investment areas may emerge.
Gavriella Schuster
Sr. Director, Windows PMG
Microsoft Corporation

2. Agenda Industry Trends Windows Desktop Value The Optimized Desktop
Our agenda today focuses on providing you with a view of the Optimized Desktop and how Microsoft can enable you to accelerate your desktop deployment and enhance the manageability of your desktop environment. We will review the strategy behind our approach, the value we intend to deliver and a high level overview of the technology. If you would like a further technical briefing following our session today, I would be happy to arrange that for you and your teams.

3. Client Computing Trends: 5 Cs
Increasing Tension Between Users And IT
Business End Users Need Agility
and Flexibility
Contingency
Carbon-Neutral
(“Green”)
Costs
IT Pros Need Control
Consumerization
Compliance
IT challenges and opportunities
Unfortunately, in today’s digital world, computers are becoming an increasingly attractive target for criminals hoping to steal information or do harm to your business. Financial losses due to lost or unauthorized access to data are on the rise. Sophisticated social engineering attacks can trick your employees into revealing confidential information, or target your customers and damage your reputation. On top of that, new government regulations require high standards for security and data protection to avoid penalties. To help your company address the risk and expense associated with security and compliance, we are committed to providing multiple layers of protection in Windows Vista and through Software Assurance, providing you additional access to enhance technologies that will advance your ability to drive efficiency and security. Additionally, business customers have key outstanding question “How can Windows Vista lower my IT costs?”
Quote Citations
Compliance Spending To Reach $28 Billion By
“most firms plan to spend between 7.5% and 9.0% of their IT budgets on security” 2007 Security Budgets Increase: The Transition To Information Risk Management Begins, January 9, 2007, by Khalid Kark
$230-$1,320 annual IT labor costs/PC
Our approach to address with Windows Vista: Investments in IT scenarios – Improve Security and Compliance; and Optimize Desktop Infrastructure.
Source: Gartner, Client Computing Scenario: Creating an Environment for Tomorrow’s Business Realities, Fall 2007 Symposium 3

4. Dependencies Between Layers Create Management Complexity
Management of the Separated Layers Increases IT Efficiency
Dependencies Between Layers Create Management Complexity
Data, User settings
Folder Redirection
Applications
Application Virtualization; Terminal Services OS
WIM (Windows Image Management)
Hardware

5. The Optimized Desktop Flexible Offerings to Address Customer Needs
Asset Inventory Service
Application Virtualization
Diagnostic s& Recovery Toolset
Advanced Group Policy Management
Desktop Error Monitoring
Enterprise Desktop Virtualization
Includes all features of Windows Vista Business plus:
Diskless PCs & Remote Boot
Four Virtual Operating Systems
Windows BitLocker™ Drive Encryption
Multi-lingual User Interface (MUI)
Subsystem for Unix-Based Apps (SUA)
Enables business to:
Find and Use Information
Enable Mobile Workforce
Improve Security and Compliance
Optimize Desktop Infrastructure
Optimized Desktop *
To mitigate this tension Microsoft has invested in innovative methods to optimize your desktop from both an End User perspective and deployment perspective for IT Pros.
The combination of the features in Vista and Vista Enterprise and those in the Desktop Optimization Pack stack on top of each other to optimize the desktop experience and deliver on Microsoft’s promise
To deliver the most cost effective and flexible desktop management solution
(While these technologies deliver the highest value experience when they work together, they also can work independently. Even if the customer is not yet ready to deploy Vista the Desktop Optimization Pack is still compatible with both Windows 2000 and XP.)
Subscription Access Only Within Software Assurance
Available Only Within
Software Assurance
For All Customers
*Subscription Access within SA is required for VECD for Rich Clients only

6. Virtualize and Stream Apps Inventory Assets Monitor Crashes
Manage Group Policies
Virtualize and Stream Apps
Inventory Assets
Monitor Crashes
Repair Desktops
NEW!
Simplifying deployment and management of Virtual PCs
ALERT: Application X
has failed
App
App
App
System Center
DEM Operations Manager 2007
System Center
Virtual App
Server
App
App
App
App
App
App
App
App
The Microsoft Desktop Optimization Pack  helps you every step of the way in accelerating and managing your desktop deployments.  First,  you need to understand what software you have in your desktop environment, that’s what Asset Inventory Service does. It scans and analyzes all the applications on your desktops by translating inventory data into useful  and actionable information.
Then, you need make sure that your users and computers on your network aren’t affected by Group Policy changes that may have an unexpected adverse impact.  Advanced Group Policy Management helps you with this to easily manage Group Policy through a change management and role-based delegation system ensuring less downtime and a better user experience.
Managing applications enterprise-wide is complex and costly.  With SoftGrid Application Virtualization , you can manage applications in a more centrally controlled way that benefits both end users and IT. Because applications are transformed into virtual services that are never installed, they are available instantly to users anywhere.  Desktop administration for deploying, patching,  updating  and terminating applications is simpler and requires much fewer IT resources.
One of the more difficult things for IT to resolve is when a system or application crashes or hangs.  End-users typically don’t typically notify IT, because of this, IT has limited visibility to these issues and can’t proactively resolve them.  Through agentless crash monitoring, System Center Desktop Error Monitoring identifies the probable cause and resolution for failures.
And lastly, Diagnostics and Recovery Toolset includes tools that help you repair and recover unbootable systems with minimal downtime for the end-user.
All these technologies work together to help you manage your desktop environment, lower TCO and be more responsive to users everywhere.
Translating software inventory
into business intelligence
Enhancing group policy through
change management
Dynamically streaming software as a centrally managed service
Proactively managing application and operating system failures
Powerful tools to accelerate desktop repair

7. Microsoft Enterprise Desktop Virtualization
Simplifying deployment and management of Virtual PCs
Eliminate application to OS compatibility concerns
Centrally manage Virtual PCs
Apply policy to Virtual PCs
Simplify Virtual PC image delivery and update
Provision virtual OS on demand
Accelerate OS migrations
Eliminate Application compatibility concerns
Drive Business continuity
The Microsoft Diagnostic and recovery toolset enables IT to repair and recover an unbootable PC. IT can recover instead of reloading Windows even in an offline environment when Safe Mode will not function.
It Reduces downtime and enables flexible recovery with Locksmith, file restore and system repair.
It provides tools to enable diagnostics with system compare, event log and crash analyzer
Ad Explorer is another new feature that lets you find, modify, add, and delete Active Directory objects and attributes. AD Explorer displays information in two panes. The Object Pane, which is the left-hand pane, displays Active Directory objects. The Attribute Pane, which is the right-hand pane, displays attributes of the object selected in the Object Pane. You can use this tool to Browse, view, add, edit or delete any Active Directory Object
These utilities reduce the length of helpdesk calls and enable the recovery of critical data in a timely fashion. This improves PC Manageability, provides better diagnostics and helps make PCs safer to use.
Application compatibility
PC manageability
Flexible computing models

8. Microsoft Enterprise Desktop Virtualization
client communicates with server for user settings and policy enforcement
Virtualized applications seamlessly integrated into any node in the start menu.
Virtualized applications share the desktop with non-virtual applications. Optional colored borders differentiate virtual from non-virtual. 8

9. Enabling the Enterprise
Enterprise Application-to-OS Compatibility
Accelerate deployment without App-OS issues
Enable use of unmanaged PCs
Apply policies to unmanaged PCs/virtual images
Business Continuity
Anywhere access to VPC Image
11/21/2018

10. Unblocking Enterprise Applications
Enabling Windows Vista Deployment Solving Enterprise Application Compatibility
Unblocking Enterprise Applications
11/21/2018

11. Server Virtualization
Further Enabling Anywhere Access Management & Control From the Datacenter to the Desktop
Profile
Virtualization
Document Redirection
Offline files
Server Virtualization
Presentation Virtualization
Management
Desktop Virtualization
Windows Vista Enterprise
Centralized Desktop
Application Virtualization

12. MDOP: Continously Driving Desktop Value
November
2007
March
2008
April
2008
January
2007
April
2007
July
2007
MDOP 1.0: SoftGrid 4.1
MDOP 1.1: DART5 & AGPM2.5 ship. DEM Announce
MDOP 2007 DART/AGPM/DEM/SoftGrid 4.2 ship
MDOP 2007
AIS 1.0 ships
Announce Microsoft Enterprise Desktop Virtualization
MDOP 2008
DART 6.0 & DEM SP1

13. Windows Optimized Desktop Flexible offerings to fit your needs
For All Customers
Includes all features of Windows Vista Business plus:
For Software Assurance Customers
Windows Vista Optimized Desktop
Flexible Client Computing Scenarios to Meet Unique Customer Needs
Windows BitLocker Drive Encryption
Four Virtual Operating Systems
Multi-lingual User Interface (MUI)
Subsystem for Unix-Based Apps
Windows Vista Enterprise Centralized Desktop
With Software Assurance, customers can take advantage of many of the technologies and solutions we discussed today – such as , for example , Win Vista Enterprise Edition with Bitlocker driver encryption that helps protect data on the laptops; Windows Vista Centralized Desktop that allows companies give users access to the right resources securely with centrally hosted image; or Windows Fundamentals for Legacy PCs – that allows to extend the life of a PC.
Customers can select the level of the Software Assurance Offering that works best for their business.
Customers who subscribe to Microsoft Desktop Optimization Pack and get access to a key technology, such as Microsoft Application Virtualization, which redefines how applications are delivered to users and is central to many of the solutions we discussed today. Additionally, customs can use Advanced Group Policy Management (AGPM) Component of the MDOP; with AGPM adding significant new capabilities to the group policy , such as versioning, audit, role-based delegation, allowing IT Pros work with group policy more efficiently. .
Overall, Software Assurance allows customers to take advantage of the technologies they need to choose the right client computing scenarios for their business.
Transition: Ultimately, this is about delivering right resources to people at the right time – enabling Dynamic IT.
Available By Subscription to Software Assurance Customers
Microsoft Application Virtualization
Asset Inventory Service
Diagnostics and Recovery Toolset
Advanced Group Policy Management
System Center Desktop Error Monitoring
Microsoft Enterprise Desktop Virtualization

14. Call To Action
Contact your account team to learn more about the value of the Microsoft Desktop Optimization Pack
Learn more about Microsoft Windows Optimized Desktop solutions
Deploy Windows Vista SP1 and Microsoft Desktop Optimization Pack
To start taking advantage of the Windows Optimized Desktop’s flexible computing solutions, we recommend:
You contact your MS account team to learn more about SA offerings
Visit windows Vista Enterprise site to learn more about the Windows Optimized Desktop
Deploy Windows Vista SP1 and Microsoft Desktop Optimization Pack in your enterprise. If you didn’t start testing yet – the time is now; start testing your applications with SP1 release candidate
Start Windows Optimized Desktop Pilot in your enterprise
This is the future of computing. Start working on this today – give your company a head start and get to take advantage of the benefits of the flexible computing and virtualization sooner
Start an Optimized Desktop Pilot in your Organization 15

15. © 2007 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.
11/21/2018