1. International SEO for entrepreneurs
Alexander van Aken PhD
Yuko Fujinuki (Fujico)

2. Alexander van Aken
PhD biochemistry University of Sussex
Postdoctoral researcher and teaching fellow
Oban Multilingual Brighton 2010 – 2014
Started Soecken in 2011 in the Netherlands
Head marketing Vision Direct Amsterdam
Innovative Language Tokyo since 2014
Consultant with Brandfirm Amsterdam 2013 – 2017
Webguru from 2015

3. Starting a new website Technical aspects Nice design
Create “good” content
Social media promotion
Get some backlinks
Technical aspects
Hreflang tags
Google Search Console international targeting
International keyword research
Content localization
Internal competition between subdomains
Competition between multiple language pages

4. Real case studies of problems with international SEO

5. Internal competition with international subdomains
Yamaha case study with SEMrush

6. 34 subdomains https://jp.yamaha.com/

7. Thanks your analysis about our web site. I checked it again.
I think making similar some pages into one page and the same URL is difficult.
Because we need each page and each URL. And our CMS is managing these rule of URL.
Anyway thank your thinking about our web site.
When we need better rank of google I'll ask you.
Opportunities for entrepreneurs
Big companies make mistakes and.....are not solving them
Do competitor analysis and find out where competitors are dropping the ball
Do the analysis first, don’t just start

8. SEMrush Strengths What keywords a website is ranking for
Detect internal competition of keywords
Who are your online competitors
Which websites rank for a certain keyword
Keyword data for 130 countries

9. SEO dashboard Strength Measure keyword rankings daily
Determine internal competition between landing pages
Similar features as Pi Datametrics
Fixing internal competition
Canonical tags, changing content/on-page SEO, 301-redirects

10. CognitiveSEO Strenghts Complete overview of backlinks to your site
Detection of bad links
Quality of backlink profile
Spy on competitors

11. Keyword research gone wrong
Content performance score CognitiveSEO

12. Google Search Console Strenghts
Feedback direct from Google about technical issues
Setting for international targeting
Sitemap submission
Search traffic data

13.
<link href=" rel="canonical">

14. Google Analytics Strenghts Monitor organic traffic
Monitor traffic to individual landing pages
Compare periods of organic traffic

15. Screaming Frog Strenghts Complete crawl of all pages on website
Complete overview of important SEO elements, e.g. page titles
Internal link structure
Sitemap generation

16. Analyze the competitive landscape Use the right tools for your SEO
Take home messages
Analyze the competitive landscape
Use the right tools for your SEO
Think carefully about the structure of your site(s)
Use native speakers with an understanding of search for keyword research and localization of content
Presentation will be made available on