1. Operation Warm Facebook Tips for Engagement and Fundraising
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2. Follow Operation Warm
For the latest news on Operation Warm updates, new resources, and stories. Follow us at facebook.com/OperationWarm.
Whenever you post about your Operation Warm coat program, tag us @OperationWarm!
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3. Step 2 – Personalize Page Step 3 – Invite Followers
Creating Your Organization’s Facebook Page
To best utilize this guide, Operation Warm recommends creating a Facebook page for your organization. Facebook is the largest social media platform – over 70% of Americans with access to the internet have a Facebook account.
Step 1 – Create Your Page
Step 2 – Personalize Page
Step 3 – Invite Followers
Log into your personal Facebook account on your computer. In the lower left-hand corner look for “CREATE” and click on “Page.” Choose “Organization” and name your page (i.e. Rotary Club of Shelbyville).
Next, add details to your organization’s page including the About section, a thumbnail photo/logo and cover page photo.
Invite co-workers, friends and family to “Like” your page. Click on the “…” menu under your cover photo and choose “Invite Friends”.
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Need a little inspiration on what to include on your page? Check out the Rotary District 6000

4. Post as Your Organization
Posting and Engagement Tips
Be Consistent
Post as Your Organization
**REMEMBER that when you are logged into Facebook, any post/like/comment you make will be reflected on your personal profile, not your organization page. Whenever you want to interact as your organization, change to your business profile FIRST within the dropdown box next to your profile picture.
Studies suggest organizations should post on social media once per day. Most of us don’t have enough time or content to post that often, but it is good to be consistent. Try posting at least once a week if you can.
Be Yourself
You may be wondering what type of posts should I share? Post stories about your organization’s employees, activities, Operation Warm program. Its OK if you can’t always post about what you are doing. Giving shout-outs or sharing stories from local organizations or citizens is great too. You can also share the daily stories from Operation Warm.
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5. Posting and Engagement Tips
Increase your Facebook followers by “Liking” other local organizations, as well as “tagging” them in your posts when sharing a story or giving them a shout-out. This shows your followers your interests in other community initiatives.
Like Other Pages from Your Local Page
Tag Other Pages in Your Posts
When posting about others, don’t forget to tag them in your post. This will show you are engaged in local events and encourages others to tag you in their posts. To tag another page use the symbol and start typing their name. When it pops up, click on it to add it to your post.
First, find the page you want to “Like.” On their profile page under their cover photo, and click on the “…” menu. Click “Like as Your Page” and choose your organization’s page from the dropdown menu.
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6. Include Your Fundraising Link
Share Your Fundraiser Page
Utilize the power of social media to help you reach your fundraising goal more quickly. Share your Operation Warm fundraiser on your page and encourage your followers to give or start their own fundraiser!
Be Heartfelt
Be direct with your followers – why does your organization give coats to kids, who will the coats go to, and why do you need their support?
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Include Your Fundraising Link

7. Promote Your Events
Is your organization holding a fundraising or community event? You can spread the word and drive more people to your event by creating a Facebook Event on your page.
Step 1 – Create a New Event
Step 2 – Insert Event Details
Step 3 – Share Your Event
On your page, on the left-hand navigation click on “Events” and choose “+Create Event”.
Invite friends directly from your event page, share the event on your business page and encourage your friends to invite others.
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