1. From Broadcast to Streaming
How to Distribute Educational Programmes in a Digital Environment
Goodmorning KW
Swedish Broadcasting
Thank you very much for inviting me
TITLE
Exciting times + How to be abroadcaster
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2. From Broadcast to Streaming 2006-06-15
Krister Widell
Projectleader – New Distribution Channels
Background, business degree, AMEX, publishing industry
job create new digital distribution Channels
Report to CEO
Mailadress
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3. Swedish Educational Broadcasting Company Utbildningsradion
Swedish Broadcasting
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4. From Broadcast to Streaming 2006-06-15
Todays topic
About this presentation
Background & History
Distribution from August
Thoughts about the Future
How my company intends to distribute our programme in the i future. How and why
Donne this in international isolation
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5. From Broadcast to Streaming 2006-06-15
Pop. 9 million
Area 449,964 sq km
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6. From Broadcast to Streaming 2006-06-15
Stockholm
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7. From Broadcast to Streaming 2006-06-15

8. From Broadcast to Streaming 2006-06-15
First Broadcast in 1928
Our charter
From pre-school to higher education
UR channels/frequencies
Educational Developement
Unlike other National Broadcasters,for example the BBC in the UK, The Swedish national roadcasting consists of three TV, Radio and Education
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9. From Broadcast to Streaming 2006-06-15

10. Distribution Infrastructure
1960’s: Audiovisual Mediacentres
Currently 47of them, all over the country
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11. Times are changing - fast
Digital development in general
Broadband Infrastructure
Copyright
Learning and Media
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12. From Broadcast to Streaming 2006-06-15
Metadata
Search
& booking
HOME
Programfiles UR
MEDIACENTRAL
SCHOOL
User frequency
BENEFITS
ALL MATERIAL CAN BE ORGANISED
HOME
UR DISTRIBUTE We DO not have responsibility for infrastruture in the municipalities
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13. From Broadcast to Streaming 2006-06-15
Important Issues
File formats
Fileserver, Image-files
The importance of metadata
Media Library, SLI, National Library of Sweden,
The importance of infrastructure
…and again Copyright
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14. From Broadcast to Streaming 2006-06-15
The Future
Download, DRM-techniques
Learning Objects and Learning Processes
Portfolios
Participative media
Digital Storytelling,
From Public Service top down to teacher/student bottom up
Networks
What is the role of a mediacompany in the future?
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15. From Broadcast to Streaming 2006-06-15
Contact
Krister Widell
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