1. Website Effectiveness
Group B:
Casey Caudill
Josh Hauserman
Sara Sievers
Chris Simmons
Amy Zak

2. Objectives Criteria for Website Effectiveness
“Rules for Cool Web Pages” –Dave Taylor
Demonstration of Poor Website Design
“Web Pages That Suck” –Vincent Flanders
Measuring Customer Satisfaction on the Web
“BizRate.com Raises Industry Bar with Launch of Next Generation Shopping Search Engine” –Business Wire

3. Development and Maintenance
“Rules for Cool Web Pages”
–Dave Taylor
Development and Maintenance
Understand users and uses of site then design accordingly
Be sparing with graphical elements
Pages should load within no more then 30 seconds
Minimize color palettes
Design horizontally-oriented graphical elements
Content-centric
1 qualified visitor is worth 12 anonymous browsers
Keep info up to date

4. Navigation of Websites
defines manner of in which visitors move through the website
3 Click rule
Breadcrumbs
Followed links
“Mystery meat navigation”

7. Importance of Homepage Design Effectiveness
Most Important page on websites  gets the most page views on entire site
Homepage is usually the starting point  improving it can definitely increase the entire website’s business value
Customers evaluate homepage content to decide whether company is legit/credible

8. How to Make Homepage Effective (1)
1. Make sure site purpose is clear
Include a one-sentence tagline
Write a window title w/ good visibility
Use Company name for effective search engine searches
2. Help Users Find What They Need
Emphasize the site’s top high-priority tasks
Include a search input box

9. How to Make Homepage Effective (2)
3. Reveal Sit Content
Show Examples of real site content
Begin Link Names with the Most Important Keyword
Offer Easy Access to Recent Homepage Features
4. Use Visual Design to Enhance, not Define Interaction Design
Don’t’ over-format critical content (navigation areas)
Use meaningful graphics

10. “Web Pages that Suck” by Vincent Flanders
The Biggest Web Design Mistakes of 2004:
Believing people care about you and your website
A man from Mars can't figure out what your web site is about in less than 4 seconds
Mystical belief in the power of Web Standards, Usability, and tableless CSS
Using design elements that get in the way of your visitors.
Navigational failure
Using Mystery Meat Navigation

11. The Biggest Web Design Mistakes of 2004
Thinking your web site is your marketing strategy
Site lacks Heroin Content
Forgetting the purpose of the text
Too much material on one page
Confusing web design with a magic trick
Misusing Flash
Misunderstanding graphics
AFFrontPage

12. Examples of Websites that Suck

13. World’s leading comparison shopping site featuring 40,000 stores
proprietary shopping search algorithm, orders stores by relevance, weighing many factors like prices, popularity and availability of products, as well as the reputation of stores that sell them.
Within equal relevance bands, stores that pay are listed above those that do not. In this way, consumers can be sure that they are always getting the most relevant results

14. Over 1 million reviews each month, has by far the largest continuous feedback network of any shopping search site worldwide
BizRate.com's new searchengine will check product availability and pricing continuously and makefull-index updates four times per day
will answer the majority of shopping search queries in under 20 milliseconds,approximately times faster than other leading search engines -- evenGoogle's