1. INSTITUTE FOR STRATEGIC COMMUNICATIONS & CHANGE
BEST PRACTICES
IN CHANGE COMMUNICATIONS
Day 4: February 22, 2017

2. CHANGE COMMUNICATIONS
Strategic Communications
CHANGE COMMUNICATIONS
Change Management

3. WORDS
SYMBOLS
BEHAVIOURS

4. 9

5. PROVIDE
OPPORTUNITIES
TO CREATE
SHARED MEANING

7. VERY GREAT CHANGE STARTS FROM VERY SMALL CONVERSATIONS,
HELD AMONG PEOPLE WHO CARE
Margaret Wheatley

8. HOW DOES WHERE WE’RE GOING
FIT WITHIN THE STORY OF WHO WE ARE?

10. FAVOUR PULL
OVER PUSH

11. IF I CAN’T GIVE YOU
CONTENT
I’LL GIVE YOU
CONTEXT

13. WHY? WHAT IS CHANGING? WHAT IS STAYING THE SAME?
WHAT IS EXPECTED OF ME?
Red – Break Something

14. MAIN 3
PITFALLS
TO AVOID

15. #1 23

16. #2 THE SINGLE BIGGEST PROBLEM WITH COMMUNICATION IS THE
ILLUSION THAT IT HAS TAKEN PLACE
George Bernard Shaw

17. #3

18. THE INVITATION 26

19. GUEST SPEAKER Kim Hansen Director, Corporate Communications
Payments Canada