1. Chapter 11: Informative Presentations

2. Informative Presentations Overview
Persuasive Presentations
Most common type of speech found in business settings
Examples
How to write effective memos
Sales techniques that work
How stress affects productivity
Designed to change listener’s beliefs
Examples
Mandatory drug testing benefits all
Stop using sexist language
Exercise to improve creativity

3. Types of Informative Presentations
Oral briefing
Designed to present a summary of facts in a short period of time
Usually 15 minutes or less
Oral report
Designed to present complete details and is longer than a briefing and more formal.

4. Characteristics of Informative Presentations
Aid audience understanding, through the use of four tools
Definition
Description
Explanation
Narration

5. Basic Outline for Informative Presentations
Introduction
Capture attention
Show benefit to audience
State qualifications
Preview purpose and main points
Body
Main points
Supporting materials
Conclusion
Summarize purpose and main points
Give closing thoughts

6. Informative Presentation Preparation Steps
Step 1: Carefully analyze your potential listeners
Step 2: Identify the general topic
Step 3: Write your exact purpose in one sentence
Exact purpose
Step 4: Plan the body of the presentation

7. Organizational Methods
Topical Pattern
Spatial Pattern
Chronological Pattern
Casual Pattern

8. Informative Presentation Preparation Steps
Step 5: Prepare the conclusion and introduction
The closing thought or statement serves as a final attention-getter.
The introduction should 1) capture attention of listeners; 2) motivate them to listen; 3) convince them you are qualified; 4) give your thesis statement.
Step 6: Practice using your speaking notes and visual aids
Speaking notes are a brief keyword outline used as a memory aid.

9. Delivery Methods Speaking from memory Lots of time
Difficult to react to listener feedback
Speaking extemporaneously
Outline or note cards for main ideas
Speaking from visual aids
Power Point
Speaking from a manuscript
Read a prepared presentation word for word and maintain eye contact
Cannot respond to feedback (unless deviate from manuscript)
Impromptu speaking
No preparation