1. Rhetorical Fallacy – a “cheap trick” a speaker makes when trying to persuade
Instead of presenting the facts, they try something else.
In this case, they say, “Trust me, I’m a doctor!”

2. Ad Hominem - name calling! Attacking the person instead of the issue.

3. Emotional Appeal – When someone tries to persuade by messing with feelings (not facts)
Come on, adopt a puppy. Look at how cute he is! THINK OF WHAT WILL HAPPEN TO HIM IF YOU DON’T!

4. Commonplace assertion – an opinion that most people share
“It’s smart to dress up for job interviews.”

5. Policy – a method or procedure

6. Explicit – out in the open; very clear
The artist is not hiding the “bad things” in the song. He is making it the focus!

7. The album explicitly talks about inappropriate things.
I explicitly told you to clean your room.
What was the explicit message of the speaker?

8. Implicit – hidden; hinted at
He didn’t explicitly tell me he did it, but his guilt was implicit by the fact that he was holding a bat and ball by the broken window.

9. All Summer in a Day
The implicit message was about showing kindness to others who are different from you.

10. Explicit messages are on the surface.
Implicit messages are below the surface.

11. Expository – informational

12. Persuade – to convince someone that you are right.

13. Stereotype – prejudice (not always related to race); an assumption about a group of people.