1. MISSION of SL To prepare and
disseminate quality and timely statistical information
on economic and demographic processes in the state, social factors and trends in society and environment
Audronė Miškinienė
Head, Public Relations Division, SL

2. Dissemination and communication strategy in SL
Strategy of Statistics Lithuania, (milestones)
Strategic Action Plan submitted to the Government of the Republic of Lithuania, (criteria)
Rules for preparation and dissemination of statistical information in SL (working procedures)

3. Dissemination and communication scheme
Director General
Deputy Director General
5 Regional offices user-service 48 staff in 38 districts
Public Relations staff 8
Preparation of main publications, information to international organizations
Printing, layout
Translation and editing
Requests
Subscription and bookshop
Coordination of output DB development
Statistical Information Dissemination Division
staff
Mass media , scientists, students
PR activities, events, stat. literacy
Marketing & Promotion
Internet /intranet (techn.)
Library
ESDS service
The following divisions take part in the information dissemination process

4. Regional statistical offices

5. User focus - User satisfaction surveys (1)
Annual general,
Results: preferred internet and services new website launched 2003
Specialised Respondents in Dec. 2002
Results: more free information, less paper Output DB launched 2004
Specialised Researchers in 2004
Results: points of common interest identified involment in joint projects

6. User focus - User satisfaction surveys (2)
Monthly Website visits since 2004
Two types of internet user polls:
1. “Alert me” services for press releases and subscriptions – attributed to user group. If not – user category “Other”. Analysis since June 2003.
Monthly question-poll on the website (e. g. in How often do You visit this website? Which user group do you belong to?, etc.
Results: Output DB, new more user-friendly website version soon

7. User focus - User satisfaction surveys (3)
2 outsourced opinion polls in2005
1. SL visibility and image July (flash results: 79% notice stats in media, 88% think stats important, 40% trust in stats, 45% search stats in internet, 75% know about SL)
2. Specialised Public administration November
Result: Action plan for improvement to be developed

8. Under development (1) I. Web-based
Output DB development
demography, industry, business trends, national accounts, foreign trade (8 digits), Agro census results in Remaining themes in 2006.
Free *pdf publications on internet (79 in 2005, measurement of web flows)
Interactive advance release calendar for statistical indicators
(search by date, name and theme)
Website for disabled persons (vision problems)
Electronic library catalogue (e.versions of current SL publications, scanned key historical, links to other websites) on the web
ESDS website in national language
Advancement of user-friendly web, internet polls, alert-me services

9. New

10. Under development (2) II. User-oriented
Communication and promotion focus
Electronic vs. paper publications
Training of regional statisticians
Statistical literacy and awareness raising
IMF SDDS SL joined 1995 – closer compliance
Development of Customer DB and CRM system
User and respondent feedback (annual leaflet, sector overview, free tailor-made requests to loyal respondents)

11. Communication and dissemination-related Strategic action plan criteria
Effect – reaching strategic goals of SL (release time, interest in statistics, e-Government criteria for public services)
Result – achieving of Statistics work programme objectives
Product – implementation of tasks (by branch)

Shortening info release time, :
Period
Monthly average
Quarterly average
Annual average
Interest in official statistics: e.g. daily average number of internet visits
E-government public services: level 3 in 2005, level 4 in

12. THANK YOU FOR YOUR ATTENTION