1. Building the Healthcare Atlas by Michael O’Neill, GISP
“Illuminating the Healthcare Landscape”
California Healthcare Atlas v3 - by Michael O'Neill
3/7/2012

2. California Healthcare Atlas v3 - by Mike O'Neill
Today’s Agenda
Background
Atlas’ core concepts
Challenges
Site’s evolution
Technology stack
User Experience (UX)
Demo
Lessons Learned
California Healthcare Atlas v3 - by Mike O'Neill
3/7/2012

3. California Healthcare Atlas v3 - by Mike O'Neill
Atlas’ Core Concepts
Cover “Healthcare Landscape”
Remove barriers
Visualize information
More than a map
Give data a voice *
* Mostly future work
California Healthcare Atlas v3 - by Mike O'Neill
3/7/2012

4. California Healthcare Atlas v3 - by Michael O'Neill
Healthcare Landscape
Policy
Patients
Geography
Construction
People
Loans
Providers
Training
Workforce
Community
Quality
Quality
Utilization
Procedures
Purchasers $$
Supply
Demand
Facility
Hospital
Hospice
Clinic
Challenge #1 = complexity
Atlas
California Healthcare Atlas v3 - by Michael O'Neill
3/7/2012

5. California Healthcare Atlas v3 - by Michael O'Neill
The User
Challenge #2 = expectations
“every-man” vs. insiders
Discovering Content
Diverse users = diverse needs
Find info instantly, wants to
Expects good user experience
Understanding Content
Referencing Content
California Healthcare Atlas v3 - by Michael O'Neill
3/7/2012

6. Evolving Info Delivery
2012 v1
2007
PDF &
Pivot
2005
Delivering healthcare data in increasingly more meaningful & contemporary ways.
1995
California Healthcare Atlas v3 - by Michael O'Neill
3/7/2012

7. California Healthcare Atlas v3 - by Michael O'Neill
Technology Stack
Windows 2008
IIS 7
ArcGIS Server REST services
ESRI Javascript API
Microsoft MVC framework
jQuery
HTML 5, CSS3
California Healthcare Atlas v3 - by Michael O'Neill
3/7/2012

8. California Healthcare Atlas v3 - by Mike O'Neill
By the numbers
1 website
57 pages (different layouts)
8 map services
43 feature classes & tables
100+ preprocessing models
Over preprocessing steps
California Healthcare Atlas v3 - by Mike O'Neill
3/7/2012

9. By the numbers – continued
Nearly 15k searchable places
Over 230k geographic relationships
“a mob of 28,433 rubber ducks…”
- National Geographic Channel
California Healthcare Atlas v3 - by Mike O'Neill
3/7/2012

10. California Healthcare Atlas v3 - by Mike O'Neill
DEMO
“Healthcare Around You”
UC Davis Medical
Search box
Alameda MSSA
Insurance, rates of
California Healthcare Atlas v3 - by Mike O'Neill
3/7/2012

11. Highlights – user experience
New graphic design – CA template
Mega-menus w/broad top level tabs
Geographic cross-referencing
Search boxes
RESTful pages
California Healthcare Atlas v3 - by Mike O'Neill
3/7/2012

12. Highlights – continued
Multiple cognitive channels
Color
Shape
Numbers
Font
Charts
Maps
California Healthcare Atlas v3 - by Mike O'Neill
3/7/2012

13. California Healthcare Atlas v3 - by Mike O'Neill
Some Lessons Learned
Technical choices matter
User experience matters as much as content
Preprocess data when possible
California Healthcare Atlas v3 - by Mike O'Neill
3/7/2012

14. California Healthcare Atlas v3 - by Mike O'Neill
Questions ??
Michael O’Neill
* Special thanks to Vestra Resources & Tony Preston
California Healthcare Atlas v3 - by Mike O'Neill
3/7/2012