1. Tyler Ballweg Ashley Lee Morgan McLinden
Asking for Directions
Tyler Ballweg
Ashley Lee
Morgan McLinden

2. Study Design Three different locations Three different conditions
Union South to Noland, SAC to Grainger, College Library to Humanities
Three different conditions
Control - White majority (n=36)
Minority - White with hijab (n=36)
Minority - Asian (n=36)
We focused on campus buildings and destination would be one or two blocks away from the location. Relatively close and not a long distance to walk, so we do not set too much constraints for
We conducted three conditions at each location.

3. Measures Willingness to help Participant demographics
Giving directions
Duration of conversation
Participant demographics
Gender
Race/Ethnicity
Giving directions - measured with two questions
And the length of conversation that we assumed as participants’ effort to engage in helping behavior.

4. Procedure
“Excuse me. I’m trying to find _____. Would you be able to help me with directions?”
“I’m still confused. Do you think you could take me there?”
Explain what counted as a yes (don’t know followed by help as well as just as yes response)

5. Hypotheses
Expected participants to be more willing to help in White condition than in Muslim or Asian condition
Participants more likely to take White confederate to destination
Participants more likely to spend more time helping White confederate
Overall hypotheses and then specific hypotheses

6. Participants 108 Pp (62 F) Tried to only test students
Those who were not in groups and without earplugs
62 F, 46 M; selected by looking up from phone and first person seen

7. Results No significant results found.
Chi-Square: p = .38 for across all conditions, not including “don’t knows” (n=88); p = .17 for white and hijab (n=56); p = .70 for asian and white (n=60)
ANOVA: p =.41 for mean difference in conversation length across all three conditions (n=108)
We did a chi-square comparing frequency of no’s across conditions and did not get a significant results.
Conversation length across groups was also not significant.
We did other tests comparing frequencies of conditions two at a time and found no significant results.
We cannot conclude there is differential treatment between white, Muslim, and Asian women, at least in terms of the help they receive when asking for directions.

10. Suggestions Hijab Manipulation Different Task
Ethical? Offensive? Difficulties ? - Some other incidents (at college) or one participant noticed it was an experiment
Morgan-Talk about hijab manipulation.
Tyler-Talk about different task