1. About Us
I am Nisha Rajapprian with 3.5+ years of experience in technical publication, currently working with Innovatia India. I strive to produce high-quality content-rich user assistance documents. My aim is to enhance customer experience through engaging content.
I am Sindhu H.R, a budding writer currently working with Innovatia India. I have a year of experience in technical documentation for networking products, prior to which I worked as an Android developer. I am passionate about growing in the UI documentation field and content strategy analysis.

2. Game On: Design for Engagement

3. Let the Game Begin Traditional Approach Engaging Approach
What is Gamification?
Why Gamification?
Elements of Gamification
Bird’s Eye View
Useful Software
Real-time Examples
Key Take-aways

4. What do you play ?

5. Activity
On summer nights, Julio and the other boys sleep out in the yard. They put up a tent in a corner, with trees and bushes. That way they can easily imagine they are in uninhabited country. One evening Mike suggested that they tell ghost stories. After a particularly story, Mike couldn’t sleep; he was too nervous. About midnight he saw something move in the shadows. “Yeow!” he cried out. “There is a big bear! It is really huge!” In this sudden confusion, the tent collapsed on top of the boys. Parents ran out of the nearby house. They found a dog looking like a bear. It was sniffing at the boys under the tent.
Wild
Hot
Scary
Dark
Anxious
Thick
Black

6. Activity
On HOT summer nights, Julio and the other boys sleep out in the yard. They put up a tent in a DARK corner, with trees and THICK bushes. That way they can easily imagine they are in uninhabited WILD country. One evening Mike suggested that they tell ghost stories. After a particularly SCARY story, Mike couldn’t sleep; he was too nervous. About midnight he saw something move in the shadows. “Yeow!” he cried out. “There is a big bear! It is really huge!” In this sudden confusion, the tent collapsed on top of the boys. ANXIOUS parents ran out of the nearby house. They found a BLACK dog looking like a bear. It was sniffing at the boys under the tent.
Wild
Hot
Scary
Dark
Anxious
Thick
Black

7. Activity
Soft
Drowsy
Angry
Fair
Happy
Tangy
Bright

8. Activity TANGY DROWSY ANGRY SOFT HAPPY FAIR BRIGHT Soft Drowsy Angry

9. Traditional Approach

10. Engaging Approach

11. Gamification
Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users contributions.

12. Why Gamification?
Motivation
Feedback
Measurability
Fun

13. Employee Engagement

14. Pillars of Gamification
Avatars
Challenges
Levels
Badges
Points
Leaderboard

15. Bird’s Eye View
Avatar
Leaderboard
Badges
Points
Rewards
Levels

16. Useful Software

17. Real-time Examples Samsung- Customer engagement
CISCO- Enhance virtual global sales
Deloitte- Leadership training program
Nike- Personal fitness goals
DevHub- Project completions
InMobi- Onboarding process
Kaplan university- Educational achievement
Microsoft- Language localization quality

18. Key Take Away
Engage
Challenge
Entertain
Apply
Learn

19. Questions ? ? ? ? ? ? ? ? ? ? ?

20. Thank you