1. Marketing to the Youth Market - How Credit Unions can market together
Catherine Coffey
National Youth Committee
Saturday, 24th February 2007

2. Introduction
Life follows seasons
Risks
Dreams
Legacy

3. YOUNG TODAY
RICH TOMORROW

4. What Defines Credit Unions?
Our potential members need to understand what the credit union movement is about
our operating principles
our ethos
our philosophies
our vision

5. Operating Principles
The International Credit Union Operating Principles clearly defines what credit unions are about:
open & voluntary membership
democratic control
non-discrimination
service to members

6. Operating Principles (Continued)
distribution to members
building financial stability
co-operation among co-operatives
on-going education
social responsibility

7. CREDIT UNION DIFFERENCE

8. Chapter Event AIMS/OBJECTIVES attract young people increase membership
increase product/service use
educate young people on the “credit union difference”
create awareness of the credit union in a fun & exciting way
GRAB THEIR ATTENTION!!!!!!!!!!

9. Chapter Event Voice of the Year
Concept
Chapter buy in
Number of CUs involved
Budget – how much, from where
Dates
Outcome

10. Key Tips for Success
Planning
Preparation
Promotion

11. Planning the Event set out dates for meetings
plan meeting - set agendas, goals to achieve
set timescale/deadlines
plan the schedule for the project
create a budget
for a Chapter event create a DIY pack

12. Preparation Each meeting needs to be: planned & structured
interesting to keep everyone involved
provide each person with a task
involve group discussion
NO “I” IN TEAMWORK

13. Preparation (Continued)
Involvement
Each person needs to feel:
important
welcome
their contribution is valuable

14. Set a maximum time limit for meetings
And stick to it!!!!!!!!!!!!!!!!

15. PROMOTE THE EVENT Know the resources available & use them:
local/county newspapers
Mass newsletter
student newsletters
local radio programs or event guides
AGM booklets
posters
leaflets
entry forms/rules

16. Other Chapter Events Second Level Schools Quiz
Battle of the Teenage Talent
eXtra Factor
Teenage Voice of the Year Competition

17. Chapter Events (Continued)
International Volunteer of the Year
Youth Endeavour Awards
Spring into Action
Second Level Debating Competition

18. CU4Youth Website www.cu4youth.ie

19. Thank You!