1. Executive Summary
Business Plan

2. What is the Executive Summary?
Purpose is to explain the fundamentals of the business
Informative
Exciting
Successful if:
Reader will understand what the business is about
Reader will be eager to learn more

3. Tips for Writing the Executive Summary
Not a brief description of the business and its product: you have given that info in the plan
Not an outline of the plan: the table of contents handles that info
Not hype: goal is to excite the reader, but don’t exaggerate
Should be “fresh” – without duplication of content

4. Content of the Executive Summary
Begin with an interesting and compelling statement that grabs the reader’s attention.
Over _____ people and the closest grocery store is on average 25 miles away.
Can mention the mission but be careful not to overstate it since it has it’s own section.
Try to highlight a key point from each section of the plan.