1. HP DIY Marketing see the savings Use these cost comparison slides to help your customers understand the savings benefits of in-office printing.

2. Print Cost Comparison: in-house printers vs. outsourced (U.S.) on professional glossy papers Save up to 50% vs. Copy Shops* HP Color LaserJet Printers HP customer savings = $114 Copies printed250 Total cost$204 In-house color printing average HP Color LaserJet CP2020/cm2320 Two sided color document per copy$0.81 Copies printed Total cost Two sided color document per copy Copy shop average From Infotrends cost survey, March 09 250 $318 $1. 27 *Based on average retail pricing for short-run marketing materials. Actual prices may vary. Source: Infotrends Cost of Print Studies, March 2009.

3. Print Cost Comparison: in-house laser vs. outsourced (U.S.) on professional glossy papers Save over 50% vs. Copy Shops* Color LaserJet Printers HP customer savings = $495.00 Copies printed500 Total cost$315.00 HP Color Laser Brochure Paper using a HP Color LaserJet CP1510 series Two sided color document per copy$0.63 Copies printed Total cost Two sided color document per copy Copy shop average using comparable glossy coated paper 500 $810.00 $1. 62 Outsourced paper: standard gloss #100 text or160-180 gsm stock, coated on both sides. In-house paper: 44# bond (160 gsm) HP Color Laser Brochure Paper, glossy. *Based on average retail pricing for quantities up to 500 pages. Source: InfoTrends U.S. Cost of Print study 2008.

4. Print Cost Comparison: in-house laser vs. outsourced (U.S.) on professional glossy papers Save over 50% vs. Copy Shops* Color LaserJet Printers HP customer savings = $590.00 Copies printed500 Total cost$220.00 HP Color Laser Brochure Paper using a HP Color LaserJet CP3505 Two sided color document per copy$0.44 Copies printed Total cost Two sided color document per copy Copy shop average using comparable glossy coated paper 500 $810.00 $1.62 Outsourced paper: standard gloss #100 text or 160-180 gsm stock, coated on both sides. In-house paper: 48# (180 gsm) HP Brochure and Flyer Paper, glossy.*Based on average retail pricing for quantities up to 500 pages. Source: InfoTrends U.S. Cost of Print study 2008.

5. Print Cost Comparison: in-house printers vs. outsourced (U.S.) on professional glossy papers Save up to 50% vs. Copy Shops* HP Officejet Pro Printers HP customer savings = $158 Copies printed250 Total cost$160 In-house color printing average HP Officejet Pro series Two sided color document per copy$0.64 Copies printed Total cost Two sided color document per copy Copy shop average From Infotrends cost survey, March 09 250 $318 $1. 27 *Based on average retail pricing for short-run marketing materials. Actual prices may vary. Source: Infotrends Cost of Print Studies, March 2009.

6. Print Cost Comparison: in-house inkjet vs. outsourced (U.S.) on professional glossy papers Save over 50% vs. Copy Shops* OfficeJet Pro Printers HP customer savings = $555.00 Outsourced paper: standard gloss #100 text or 160-180 gsm stock, coated on both sides. In-house paper: 48# (180 gsm) HP Brochure and Flyer Paper, glossy.*Based on average retail pricing for quantities up to 500 pages. Source: InfoTrends U.S. Cost of Print study 2008. Copies printed500 Total cost$255.00 HP Brochure and Flyer Paper on a HP Officejet Pro L7590 AiO Two sided color document per copy$0.51 Copies printed Total cost Two sided color document per copy Copy shop average using comparable glossy coated paper 500 $810.00 $1.62