1. Community and Recreational Music Making: Jam Session II
How to Start and Run a
Strum and Drum Program
Friday, July 13, 2012
2:30 p.m.- 3:15 p.m.

2. Rick Carlson, Kala Brand Music
Moderated by:
Rick Carlson, Kala Brand Music
With:
Eric Lacovara, George’s Music
Erik Dunton, Positive RePercussions
Todd Elgin, Ukedelics

3. What is a Strum and Drum?

4. Why Start a Strum and Drum Program
1. Attract new customers.
2. Create a sense of community in your store.
3. Create new musicians and increase sales.
4. Generate positive customer experience.
5. A low-cost way to create a successful event.

5. Why Start a Strum and Drum Program Cont.
6. An effective and fun way to teach students of all ages.
7. A great tool for marketing your store.
8. Easy to organize.
9. A great way to encourage repeat customers.
10. Effective with both small and large groups.

6. Contact Kala to get information on their Ukulele Circle Starter Kit.

7. Before Your First Strum and Drum
Find a Facilitator
Who is the “right” facilitator? They should:
Keep a steady rhythm
Know a few chords
Enjoy singing
Memorize a few songs
Where do you look for a facilitator?
Store staff, guitar teachers, uke instructors
Google “ukulele clubs” in your city
Check local schools/colleges for a uke group.

8. Before Your First Strum and Drum cont.
2. Promoting the Event
Where do you promote?
How do you promote?
Who do you invite?
Who promotes?
What role does Social Media play?
Free resources available?

9. Before Your First Strum and Drum cont.
3. The Plan
Length of meeting?
Only jamming or lesson too?
Make a simple outline of the meet.
How do you combine multiple instruments?
Who does what?
Where do you hold it?
Where do you get the instruments?
How frequent do you hold events?

10. Before Your First Strum and Drum cont.
4. Get Resourced
Ukes and percussion
Facilitator
Songs
What makes a song a “good” song
What Skill level should you choose?
How many songs?
How often do you repeat songs?
Where can you find music?
Chord Tabs

12. For more information on starting a Strum and Drum program contact:

13. Please join us for a Strum and Drum: RIGHT NOW!
Instruments provided by:

14. 3:30 p.m. – 4:15 p.m.
Up next - Jam Session III: Providing a Place to Play: How To Run an In-Store Jam Session
-with Amy Ball-Braswell, Capo’s Music Store