1. One headcount briefing center can it work?
Donna Marie Cobb
Executive Director, Enterprise Marketing
Comcast Business

2. The executive Briefing Center
defining your purpose
The Executive Briefing is one of your most valuable assets providing the opportunity for deep and meaningful conversations, hands on experiences an moving from brand awareness to brand strength. Your logo, your product, your people are not your brand. Your brand is your story! And the Executive Briefing Centers bring your story to the customer and other influencers in your market.
HOW DO YOU DEFINE YOUR CENTER?
By what it IS?
Believing
By what it DOES ?
Belonging
By what you FEEL?
Identifying

3. The One headcount Briefing Center
Can it work?
HOW DID I GET HERE?
WILL I REMAIN HERE?
HOW DO I SET IT UP FOR SUCCESS?

4. Let’s understand the background
of your centers

5. What does it take to successfully
manage a center with one resource
IT TAKES A VILLAGE

6. What does it take to successfully
manage a center with one resource
EXECUTIVE SUPPORT
MESSAGING PLATFORM
VENDORS
SALES AND SALES ENGINEERS
TECHNOLOGY
IT TAKES THE
RIGHT
VILLAGE

7. What does it take to successfully
manage a center with one resource 10
Clear purpose on your mission, objectives and expectations of the business
Recognize you can’t be the expert in all areas 9
Identify where you should put YOUR focus 8
Find the people in your village and define how they will support the center 7
Hold others accountable; make sure they have skin in the game 6
Utilize technology 5
Always remember the customer experience 4
Measure your results and show your value to the business 3
Plan for the unexpected; watch your blindspots 2
Remember you are the conductor and this is your orchestra 1

8. Best practices for a one headcount center
What’s Your

9. Thank you for participating!
Donna Marie Cobb
Executive Director, Enterprise Marketing
Comcast Business
(o) (m)