1. The Next Four Years Screen, Story & Say
Three simple guiding principles for the next four years…
1. Consumer Generated Media: MY MEDIA What is it? Why is it important?
2. Consumer is in Control: MY TIME In Content In Delivery
3. Fully Networked Devices MY SCREEN Ubiquitous Networking High Availability Networks

2. The Next Four Years: CGM Principle 1. my media What is CGM?
Social Media/CGM2 Wave
Micro-community
sites
Ratings &
Review Sites
Consumer
Blogs
Feedback
Portals
Internet
Discussion
Forums
Moblogs
Media
Blogs
Audio
Blogs
Groups
Usenet
Newsgroups
Video Blogs
(VLOGS)
Marketer
Blogs
Early Stage Internet
Recent Internet (Rich Media)
The Engagement / Co-Creation Wave
Screen, Story & Say
CGM = diverse & fast-growing body of online content & multi-media formats

3. The Next Four Years: CGM Principle 1. my media Why does it matter?
Businesses Using or copying CGM content
Screen, Story & Say

4. The Next Four Years: CGM Principle 1. my media Why does it matter?
Screen, Story & Say

5. The Next Four Years: CGM Principle 1. my media Why does it matter?
Examples of CGM Possible Live Demos Youtube MySpace FaceBook Blogs E-Harmony Twitter Friendster Craig’s List
Screen, Story & Say

6. Source: SMG Estimates, Forrester, Jupiter, DIMA Group
The Next Four Years: Principle 2. my time Consumer is in Control: Content/Delivery
Time Shifting & VOD Stats
Screen, Story & Say
Source: SMG Estimates, Forrester, Jupiter, DIMA Group

7. The Next Four Years: Principle 2
The Next Four Years: Principle 2. my time Consumer is in Control: Parental Control
Family Friendly sitcoms are watched live while Non-FF sitcoms are more likely to be watched later.
Family Friendly Sitcoms
Non-Family Friendly Sitcoms
% Watched Live
48%
33%
Commercials most likely to be seen when viewed live!
Reality shows are watched live as they tend to be cross-generational and can be watched as an entire family.
Screen, Story & Say

8. The Next Four Years: Principle 1/2
The Next Four Years: Principle 1/2. my media/my time Consumer is in Control: More Ent. Choices
When not able to find desirable TV programming, where do you turn?
Total
Married
Single
Parent
Not Parent
Electronic Games 48 51 45 56 43
Surfing the web 44 55 39 53
Watch shows / videos on the internet 18 15 22 17
On-demand programming 19 16
Social networking websites 10 7 14 9 11
Watching TV shows over the internet is done more than VOD.
Single adults are embracing the internet for programming content.
This trend will have huge impact on current advertising model.
Screen, Story & Say

9. The Next Four Years: Principle 2
The Next Four Years: Principle 2. my time Consumer is in Control: Primetime is Consistent
Technology does not affect when families watch content
VOD
PVR
Screen, Story & Say

10. The Next Four Years MY Screen, MY Story & MY Say
% Agree Qualities are Very Important
VOD Users
Ability to watch movies or programs that I like at MY convenience
80%
Ability to watch suitable programming with MY CHILDREN OR AS A FAMILY when it is convenient for us
72%
Provides ME with an expanded list of programming options to choose from
67%
Lets ME avoid renting or buying videos or DVDs for MYSELF
52%
Lets me avoid renting or buying videos or DVDs for MY CHILDREN
46%
DVR Users
% Agree Qualities are Very Important
84%
Ability to watch movies or programs that I like at MY CONVENIENCE
71%
Ability to watch suitable programming with MY CHILDREN OR AS A FAMILY when it is convenient for us
58%
I can better control the programs watched by MY CHILDREN
54%
I can build a library of programming for MY viewing pleasure
52%
I can build a library of programming for MY CHILDREN'S OR MY FAMILY'S viewing
Screen, Story & Say

11. The Next Four Years: Principle 3
The Next Four Years: Principle 3. my screen Fully Networked Devices: How?
Fully Networked Devices will transform content delivery: Devices becoming more and more embedded, networked, intelligent, independent ID’ed & and adaptive
Embedded: OS agnostic/independent (does not rely on MS/Linux)
Networked: Fully able to connect to any allowable network thru Unique ID addressing Trans Network Roaming Discovery Proxy (TNRDP)
Intelligent: Cross subnet / TCP-IP Discovery & Roaming w/SSL capabilities
Independent ID: Literally any device will have unique qualifier ID (IPv6) See case studies: Fedex & Walmart – RFID=future of device management
Adaptive: with standards such as UPnP, DWPS,
Screen, Story & Say

12. The Next Four Years: Principle 3
The Next Four Years: Principle 3. my screen Ubiquitous Networks / High Availability Net
Wired & Wireless Technologies in play
Services
Devices
Servers
PCs
Screen, Story & Say

13. The Next Four Years: EXAMPLE: Digital Camera
Current:
Most of us (myself included)
Screen, Story & Say

14. The Next Four Years: EXAMPLE: Digital Camera
Current: Technology is available.. Yet hard to use, very few do.
Screen, Story & Say

15. The Next Four Years: EXAMPLE: Digital Camera
Home
Library
Coffee shop
Unique ID devices, growing bandwidth & Hi-Available secure networks are producing these scenarios. Consider ramifications for content, ad & message delivery…
Screen, Story & Say

16. The Next Four Years: Consumer is in Control: Video
Growing Video Services
Live examples of Better.TV Tivo Netfix or Vongo Depending on Attendee Preference
Screen, Story & Say

17. The Next Four Years: MY SCREEN, MY STORY, MY SAY
See Online Video List

18. The Next Four Years Screen, Story & Say
Final Thoughts: As a consumer, I want My Media, on My Screen at My Time. Discussion