1. — What is behavioural Economics and how can it land your students a job
Dr Swee Hoon Chuah
Associate Professor, Economics, Finance and Marketing

2. What?
Behavioural economics - a field of economic analysis that applies psychological insights to human behaviour to explain and predict how people make decisions
The implications of behavioural economics are far-reaching - its insights applied to various domains, including marketing, personal and public finance, health, energy and public choice
Behavioural business refers to behavioural economics as applied to different business and policy domains

3. Why?
Aug 14

4. Why?

5. How? Behavioural Business minor at RMIT College of Business
Only one in Victoria (the only other one in Australia is at ANU)
Taught out of the Behavioural Business Lab - multidisciplinary
Open to all Business students, whatever their major