1. Collectively, TV Brands’ Digital Platforms Reach A Large Percentage Of The Total U.S. Population
Left to your own devices
Source: VAB analysis of comScore MediaMetrix, multiplatform (desktop + mobile), Audience Duplication, June of Unique visitors for total digital population (Desktop P2+, Mobile P18+). Unduplicated unique visitors based on a custom created “TV-branded websites” list which includes ad-supported broadcast TV & cable TV brands and MVPDs. % are based on U.S. population per Nielsen Universe Estimates (P2+), not digital universe.