1. Calm Lesson Plan 13
Hidden Job Market

2. Remember that sometimes even an expert might be wrong, but consulting a group of experts can provide more accurate information. Use the following quotes to emphasize the point.
“An amazing invention, but who would ever want to use one?”
U.S. President Hayes after a trial telephone call, 1876
“Everything that can be invented has been invented.”
Commissioner of the U.S. Office of Patents, 1899
“Sensible and responsible women do not want to vote.”
U.S. President Cleveland, 1905
“Who the hell wants to hear actors talk?”
Harry Warner, Warner Brothers,1927
“I think there is a world market for about five computers.”
Thomas J. Watson, Chair of IBM, 1943
“Television won’t hold on to any market it captures after the first six months. People will soon tire of staring at a box every night.”
Darryl Zanuck, Head of 20th Century Fox, 1946
“There is no reason for any individual to have a computer in their home.”
Ken Olson, Digital Equipment Corporation, 1977

3. Word Of Mouth Positive: -Referral from another person or company
Disadvantages:
-May not know anyone
-Hard to live up to expectations
-The chance of making a match >> 67%
Employer Perspective
-May even create a position

4. Most Effective Means of Job Search
Direct Unsolicited Contact
Chance of face to face rejection
Unsure of process
Needs considerable research
Chance of making a match > 50%
Employer Perspective
Shows initiative, confidence, courage follow through

5. Common Job Search Techniques
Newspaper – Classified ads
Advantages:
-local readily available
-variety -inexpensive
Disadvantages:
-Don’t know you
-greatest competition
*3% to 7% chance of finding a match
Employer Perspective
-Get a large number of unqualified people applying
-Post jobs that are already filled
-Highly reputable companies usually don’t advertise in the paper

6. Online Job Postings
Advantages: -fast -categorized -easy, can do it from home -free or inexpensive Disadvantages: -may not be local *Chance of making a match 1% to 3% Employer Perspective Broad access to work searchers as many as 100 to 1000 applicants

7. WORD OF MOUTH DIRECT CONTACT
75%
WORK SEARCHERS
50%
EMPLOYERS
25%
CLASSIFIED ADS
AGENCIES OR SERVICES
WORD OF MOUTH DIRECT CONTACT
The dilemma in work search is that the method that work searchers use most, the newspapers, is the method that employers use least.
The method that employers use most, word of mouth and direct contact, is the method that work searchers use least.