1. Trademark Issues In Social Media
AIPPI
October 15, 2011
Martin Schwimmer, Esq.
Leason Ellis LLP
Intellectual Property Attorneys

2. Trademark Issues In Social Media
Intermediate Liability
Crowd-Sourcing
Viral Marketing

3. Intermediate Liability
Tiffany v eBay, Second Circuit 2010
Knowledge or Constructive Knowledge of an ACTUAL Infringement by a SPECIFIC Defendant

4. What Intermediate Liability Is Not
Probabilistic Knowledge of Infringement In General

5. Crowd-Sourcing
RSS News Feeds
Blogs
Micro-Blogs

6. Crowd-Sourcing The Righthaven Saga:
An attempt to enforce copyright on a ‘bounty hunter’ model, defeated by crowd-sourcing

7. Viral Marketing Astro-Turf vs Grass Roots
- FTC Regulations re Blogging

8. Viral Marketing
‘False’ False Endorsement

9. VW ‘Suicide Bomb’

11. Not Really Leaked
Viacom allegedly authorized ‘faux rough cut’ trailers to be ‘leaked’ to YouTube

12. BROS ICING BROS

13. DON’T ICE ME BRO

14. Lanham Act, Sec. 43(a)(1)(B)
“in commercial advertising or promotion, misrepresents the nature, characteristics, qualities, or geographic origin of his or her or another person's goods, services, or commercial activities . . .”

15. @trademarkblog @leasonellis Marty Schwimmer, Esq. LEASON ELLIS LLP
Intellectual Property Attorneys
Web:
One Barker Avenue, Fifth Floor – White Plains, NY 10601
Phone: (914) – Fax: (914)