1. PageRank, Ads and Searching
All About Google
PageRank, Ads and Searching

2. PageRank

3. Google PageRank A measure of popularity from 0 to 10
Includes content evaluation
Inbound links from sites with a Google page rank of 3 or higher are counted as “votes” for your site

4. Google PageRank
Google, like other search engines, figures in title tag, keywords in body text, in its ranking algorithms (100+)
Google’s PageRank™ , numeric value, a multiplier, measuring how important a page is
Final score = (PR) x (score for non PR factors)
PR derived from amount and relevancy of linking to and from your site
Is visible using the Google toolbar with IE -

5. Google PageRank
PageRank is increased by inbound links with high PageRank from other sites
PageRank alone cannot get you high rankings.
PageRank is a multiplier.
Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search.

6. Justifications for using PageRank
Attempts to model user behavior
Captures the notion that the more a page is pointed to by “important” pages, the more it is worth looking at
Takes into account global structure of web

7. Google Toolbar

8. Google Toolbar
Free download from the Google website - toolbar.google.com
Page rank - closely guarded trade secret
Popular consensus says page rank is updated on a quarterly basis
Toolbar also includes cached page data which shows when Google last crawled the page

9. AdWords and AdSense

10. Adwords
AdWords is Google’s ad-selling system, where advertisers pay money to advertise on Google, or on individual websites.
You pick keywords that are relevant to your business
Your target customers qualify themselves as leads by searching your keywords
You Pay Google

11. Adwords Premium positions fill the two top spots on Google’s pages

12. Google AdSense
AdSense is Google’s ad-placing program. It is the program that puts ads on your website.
“Content ads”
Use keyword matching engine to pick ads related to content on page
Matching algorithm tweaked to deal with multiple content on page
Google Pays You

13. Google’s shocking secrets revealed!
Searching With Google
Google’s shocking secrets revealed!

14. Google Search Google’s Boolean default is AND.
Capitalization does not matter.
Google has a hard limit of 10 keywords.
Google ignores a BUNCH of common words.
The order of your keywords matters.

15. How Insensitive! Google is not case sensitive.
So, the following searches all yield exactly the same results:
disney fantasyland pirates
Disney Fantasyland Pirates
DISNEY FANTASYLAND PIRATES
DiSnEy FaNtAsYlAnD pIrAtEs
Source:

16. Google’s 10 Word Limit
Google won’t accept more than 10 keywords at a time.
Any keyword past 10 is simply ignored.
Source: Google Hacks, p. 19

17. Google Ignores a BUNCH of Common Words
Words to avoid

18. Stop Words
To enhance the speed and relevancy of your Web search, Google routinely and automatically ignores common words and characters known as “stop words.”
Source:

19. Stop _ _ Name _ Love Here are 28 stop words I know about.
a, about, an, and, are, as, at, be, by, from, how, i, in, is, it, of, on, or, that, the, this, to, we, what, when, where, which, with
You can force Google to search for a stop word by putting a + in front of it (for example pirates +of +the caribbean)
Source: 10/23/02 post by Bill Todd to news:google.public.support.general

20. The Order of Your Keywords Matters
A me life for pirate’s?

21. How Google Works When you conduct a search at Google, it searches for
Phrases, then
Adjacency, then
Weights.
Because Google searches for phrases first, the order of your keywords matters.
Image source: Google
Source: Google Hacks, p

22. For Example
A search for disney fantasyland pirates yields a different number of hits than fantasyland disney pirates. The order of those hits are different as well

23. Resources
Daypop - – 59,000 News Sites, Weblogs and RSS feeds for Current Events and Breaking News
Google Web Search Features -
RSS Tutorial -

24. Questions?