1. RETHINKING SOCIAL CHANGE
USING SOCIAL MEDIA
ALLISON FINE
AEA/CDC SUMMER INSTITUTE, JUNE 15, 2010
Who How many organizations are not yet using social media, just getting started, have a strategy in place – using effectively or not?

2. Which Social Media Channels Are You On?
2,730 friends and $65,538, plus the $50,000 challenge grant for a grand total of $115,538.
AGC report

3. What is a Networked Nonprofit? BK start: Genesis
Issue of social lchange
Where we’ve been’
Opportunity

4. The Networked NonprofitBE DO
Understand Networks
Work with Crowds
Create Social Culture
Work with Free Agents
Listen, Engage, and Build Relationships
Friending to Funding
Trust Through Transparency
Governing through Networks
Simplicity

6. Organizations as Fortresses
Courtesy of About.com

7. Organizations as Sponges

8. Using Social Media is Great for:
Listening
Problem Solving
Actually a sponge - Porifera-

9. Who’s talking about you and your cause or campaign?
Where are they talking
What are they saying (content analysis)
Listening tools: Google Alerts, Technorati, RSS feeds, Delicious tags, Trendrr
Leads to real-time adjustments
First Step: Listening

11. Kinds of Crowdsourcing
Collective Intelligence
Crowd Creation
Crowd Voting
Crowd Funding

12. 3,344 to be exact, participated in the review process.

13. Royal Opera House Tweets an Opera

15. Measuring Social Change
Build the Network
Bank Social Capital
Catalyzing Change

16. Resources
Beth’s Blog A. Fine Blog We Are Media NTEN Tactical Philanthropy Lucy Bernholz’ Blog Philantopic Give & Take Blog