1. Deck Overview Audience: Time: Presentation Goals:
General Audience not familiar with Oracle Product Strategy
Time:
1.0 – 1.5 Hours
Presentation Goals:
The goal of this deck is to explain at a high level Oracle’s BI Strategy and Products. The slides within this deck provide the presenter with standard slides across BI Suite, BI Applications and Enterprise Performance Management.
Last Updated 5/23/2007

2. Oracle BI Strategy and Products
Presenter

3. The following is intended to outline our general product direction
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

4. Business Intelligence is the #1 Priority
“…the most important technology in 2007 is business intelligence”
Also, January 2007 Gartner EXP survey of CIOs found that BI is the #1 spend priority, for 2nd year in a row.
Source: CIO Insight, “The Future of I.T.: What's on Tap for 2007 and Beyond,” January 16, 2007

5. Product Strategy Drivers
From:
To:
Pervasive use
Analysts
Real-time, predictive data
Historical data
Unified, enterprise view
Fragmented view
Insight-driven business process optimization
Reporting results
Unified infrastructure and prebuilt analytic solutions
Analytic tools
Enterprise Performance Management System
Planning silos with limited BI

6. Oracle’s Product Strategy
Integrated Business Intelligence Database
Business Intelligence & Data Mining Functions Integrated in Database
Integrated Business Intelligence Tools
Best-of-Breed, Next Generation Business Intelligence Technology Platform
Integrated Analytic Applications
Enterprise Wide, Industry Specific Analytic and Corporate Performance Management Applications
Exploits Any Information Technology Environment

7. The Industry’s Most Comprehensive BI Solution
Tactical Guideline: Define business benefits and BI vision, and plan according to the type of organization and stage/rate of BI adoption.
ORACLE BUSINESS INTELLIGENCE APPLICATIONS
BI Applications
Multi-source
BI Applications
For DBI
BI Applications
for EPM
Performance
Management
ORACLE BUSINESS INTELLIGENCE SUITE
Oracle BI Suite Enterprise Edition
Oracle BI Suite Standard Edition
Oracle BI Suite SE1
ORACLE DATABASE with DATA WAREHOUSING OPTIONS
OWB/ODI
Oracle Partitioning
Oracle Data Mining
Oracle OLAP
ORACLE DATA WAREHOUSING:
Built on the world-class, industry leading Oracle Database, Oracle Data Warehousing provides a scalable, high-performance, high-availability platform which consolidates all of your company's critical business data into a central repository to ensure an integrated view of your business. Oracle Data Warehousing also an easy to use, graphical environment that supports the rapid design, deployment, and management of data warehouses. Featuring high-performance parallel database technology, a full suite of data access and management tools.
Oracle Warehouse Builder provides an easy to use, enterprise integration design tool that manages the full life-cycle of data and metadata for Oracle Database 10g
Oracle Partitioning allows a data warehouse to be divided into distinct independent parts, substantially improving performance, availability, and manageability
Oracle Data Mining enables companies to efficiently find patterns and insights hidden in their data warehouse
Oracle OLAP (On Line Analytical Processing) employs a multidimensional data model that supports complex analytical queries in Oracle Database 10g
ORACLE BUSINESS INTELLIGENCE SUITE
Oracle Business Intelligence Suite extends real-time, pervasive, actionable insight to every user — including, executives, managers, and front line workers in the organization — to support faster, more informed business decisions. Oracle Business Intelligence Suite addresses the full range of enterprise business intelligence requirements including ad hoc query and analysis, proactive intelligence and alerts, advanced reporting, and predictive analytics — all delivered through a personalized, interactive intelligence dashboard. Users are empowered with the right information at the right time — in context, to make the most effective business decision.
Oracle Business Intelligence Suite Enterprise Edition (EE): Oracle Business Intelligence Suite Enterprise Edition (EE)—which consists of the Siebel Analytics platform—is open to any enterprise data source, optimized for Oracle or non-Oracle databases, and integrates data from all your enterprise applications, including third-party and custom applications. With Oracle Business Intelligence Suite EE, you fully leverage your investments in existing Oracle and non-Oracle technologies, providing comprehensive, real-time intelligence across enterprise sources and reducing total cost of ownership.
Oracle Business Intelligence Suite Standard Edition (SE): Oracle Business Intelligence Suite Standard Edition (SE)—which consists of Oracle's pre-integrated BI infrastructure—is optimized to work with Oracle data and applications. With Oracle Business Suite Standard Edition you extend business insight, while leveraging existing investments in Oracle technologies and applications.
Oracle Business Intelligence Suite Standard Edition One (SE One): Oracle Business Intelligence Suite Standard Edition One (EE)—targeted to small-to-midsize business organizations provides restricted capabilities of the BI Suite Enterprise Edition and is also limited to only 50 users.
ORACLE BUSINESS INTELLIGENCE APPLICATIONS
Oracle's comprehensive set of analytic applications provides greater business insight by proactively guiding users to make the most informed decisions. Oracle's analytic applications include capabilities such as corporate performance management, interactive dashboarding, and embedded analytic capabilities for delivering insight pervasively across your enterprise. Open, pre-built, industry specific analytic applications provide actionable intelligence for each business function and user role. These solutions are hot-pluggable into your existing operational systems, meaning you can infuse enhanced intelligence capabilities into your Oracle, custom, and third-party applications.

8. BI SE and BI EE Interop and Migration Paths for BI SE (Discoverer) Customers
Stay on BI SE forever
just delivered (Calculated Members)
and 11g in progress
Dedicated development team
Lifetime support
Use both to gain new function
Leverage Disco EULs as a data source
Discoverer analysis surfaced in Dashboards
Use Delivers for alerting
Migrate SE to EE
Metadata migration utility, methodology, and Oracle Consulting services

9. Common Enterprise Information Model
Oracle BI Suite Enterprise Edition Unified Business Intelligence Infrastructure
Interactive
Dashboards
Reporting &
Publishing
Ad-hoc Analysis
Proactive
Detection
and Alerts
Disconnected
Analytics
MS Office
Plug-in
Web Services
Common Enterprise Information Model
Intelligent Caching Services
Oracle
BI Server
Multidimensional Calculation and Integration Engine
Intelligent Request Generation and Optimized Data Access Services
OLTP & ODS
Systems
Data Warehouse
Data Mart
SAP, Oracle
PeopleSoft, Siebel,
Custom Apps
Files
Excel
XML
Business
Process

10. Common Enterprise Information Model Enables Consistency, Security, Reuse, Flexibility
Presentation Layer
User roles, preferences
Simplified view
Logical SQL interface
Role-based views of the information
Semantic Object Layer
Dimensions
Hierarchies
Measures
Calculations
Aggregation Rules
Time Series
Consistent definition of business measures, metrics, calculations
Physical Layer
Map Physical Data
Connections
Schema
Model once, deploy anywhere
Across any data sources

11. Common Enterprise Information Model “Model once, deploy everywhere”
Business Processes
Information consistency
Information availability
Eliminates data silos
Increased user adoption
Greater Leverage in IT
Microsoft Office
Disconnected Analytics
Interactive Dashboards
Proactive Alerts
Formatted Reports
Ad Hoc Analysis
This also enables point and click access to information in an ondemand way. Here in Answers you see service metrics, revenue metrics, and inventory metrics all being combined for the user in one place. The user just points and clicks, creates charts, reports, dashboards, etc without needing to worry about where that information is coming from or how different metrics are being calculated. Here you can see a Dashboard, a formatted report, and a Delivers alert with some inventory information all driven off the same business model and same measures. The same consistency would be there whether accessing through any of the Oracle BI EE end user options, or through Web Services, or through Excel.
Common Enterprise Information Model
Oracle BI EE Server

12. Oracle BI Server Next-Generation BI Server
Oracle BI EE End User Products
Other 3rd Party Tools
Common Enterprise Information Model
Advanced calculation & federation engine
Intelligent request generation and optimized, distributed data access
Analytical and Operational reach
Mission critical scalability and performance
The heart of the BI enterprise edition is the Oracle BI Server. The BI Server is able to semantically integrate information from a variety of different sources. It is a scalable, sophisticated data access, aggregation, and calculation engine for real-time intelligence across heterogeneous data sources.
Through a combination of a distributed query engine and a logical, semantic representation of the data, the BI Server enables you to represent multiple physical data sources as a single, simplified data structure to end user tools. This simplified view can then be queried by all end user tools through a simple SQL-based interface. So to end users the BI server looks like just another SQL data source.
The BI Server includes it’s own advanced calculation engine, so regardless of the calculation capabilities of the underlying data sources users can get the intelligence they need, without needing to worry or know anything about the physical data or the capabilities of those systems. Calculations can be defined that cut across data from multiple sources. For example, you may have a calculation “% of quota” that compares closed revenue from a financial system with quota assignments in an Access database, and runs a calculation. This calculation would be defined in the BI server metadata and made available as a column that end users can select and embed into their analysis. The BI server is capable of complex calculations, like time series calculations, and these calcs can then be made available to any user to select for analysis.
The BI Server was built for delivering intelligence to tens of thousands of Web users, so it is designed with the highest scalability in mind, including native SQL for a multitude of different sources including Oracle, MS SQL Server, IBM DB2, Teradata and others.
Native RDBMS
Oracle
SQL Server
DB2
Teradata
ODBC
Multi-dimensional
XMLA
Oracle OLAP Option
MS Analysis Services
SAP BW
Other
XML,
Excel
Text

13. End User Products Enterprise Edition
Guided experience leads user from insight to action
Intuitive and interactive dashboards/scorecards
Personalized, function-specific and role-based
Oracle Interactive Dashboards
Powerful ad-hoc analysis via 100% Web UI
Zero training environment
Create, modify and author analysis, pivots and dashboards
Oracle Answers
Dynamic problem/opportunity detection and notification
Automated analytic workflows and processes
Tailored delivery for wide range of mobile devices
Oracle Delivers
Oracle BI Publisher
Uses Word and Adobe as report layout tools
Many sophisticated outputs
Extract once, Publish many times

14. Enhances Existing Customer Investments “Hot-Pluggable” Integration with Heterogeneous Systems
Portals
Analytic Tools and Reporting
Applications
Desktop Tools
Any JSR 168 Portal
Oracle BI, HYSL, BOBJ, COGN, MSTR, Actuate ..
Oracle EBS, Siebel, SAP, PeopleSoft, JD Edwards ..
Excel, Outlook,
Lotus Notes ..
Oracle BI Server
Common Enterprise Information Model
Security
Data Access
ETL
Oracle RDBMS
Oracle OLAP Option
Microsoft SQL Server & Analysis Services
IBM DB2
Teradata
Essbase
SAP BW
XML, Excel, Text
Others ..
Oracle
Kerberos
iPlanet
MSFT AD
Novell
Custom
Others ..
Oracle Data Integrator (Sunopsis)
Oracle Warehouse Builder
Informatica
Ascential
Others ..

15. Oracle BI Applications Single or Multi-source Analytic Apps Built on OBIEE
Sales
Service & Contact Center
Marketing
Order Management & Fulfillment
Supply Chain
Financials
Human Resources
Oracle BI Applications
Oracle BI Suite EE
Ad-hoc Analysis
Proactive
Detection
and Alerts
MS Office
Plug-in
Reporting &
Publishing
Interactive
Dashboards
Disconnected
Analytics
Web Services
IVR, ACD, CTI
Hyperion
MS Excel
Other Data Sources
DW Schema
Packaged
ETL Maps
Universal Adapters

16. Oracle BI Applications Multi-Source Analytics with Single Architecture
Auto
Comms & Media
Complex
Mfg
Consumer Sector
Energy
Financial Services
High Tech
Insurance
& Health
Life Sciences
Public Sector
Travel & Trans
Sales
Service & Contact Center
Marketing
Order Management & Fulfillment
Supply Chain
Financials
Human Resources
Pipeline Analysis
Triangulated Forecasting
Sales Team Effectiveness
Up-sell / Cross-sell
Cycle Time Analysis
Lead Conversion
Churn Propensity
Customer Satisfaction
Resolution Rates
Service Rep Effectiveness
Service Cost Analysis
Service Trends
Campaign Scorecard
Response Rates
Product Propensity
Loyalty and Attrition
Market Basket Analysis
Campaign ROI
Order Linearity
Orders vs. Available Inventory
Cycle Time Analysis
Backlog Analysis
Fulfillment Status
Customer Receivables
Supplier Performance
Spend Analysis
Procurement Cycle Times
Inventory Availability
Employee Expenses
BOM Analysis
A/R & A/P Analysis
GL / Balance Sheet Analysis
Customer & Product Profitability
P&L Analysis
Expense Management
Cash Flow Analysis
Employee Productivity
Compensation Analysis
HR Compliance Reporting
Workforce Profile
Turnover Trends
Return on Human Capital
Other Operational & Analytic Sources
Prebuilt adapters:
Oracle BI Suite Enterprise Edition

17. Advanced Analysis Often Spans Heterogeneous Data Sources
Service
Customers
Sales
Marketing
Distribution
Finance
HR / Workforce
Operations
Procurement
Suppliers
How does call center agent tenure, training, & compensation affect efficiency and cross-selling performance?
What is the impact of my average handle time, average queue hold time and one-and-done rate on customer satisfaction?
How do I reduce agent turnover and staffing costs?

18. Oracle BI Applications Multi-Source Analytics with Single Architecture
Auto
Comms & Media
Complex
Mfg
Consumer Sector
Energy
Financial Services
High Tech
Insurance
& Health
Life Sciences
Public Sector
Travel & Trans
Sales
Service & Contact Center
Churn Propensity
Customer Satisfaction
Resolution Rates
Service Rep Effectiveness
Service Cost Analysis
Service Trends
Marketing
Order Management & Fulfillment
Supply Chain
Financials
Human Resources
Pipeline Analysis
Triangulated Forecasting
Sales Team Effectiveness
Up-sell / Cross-sell
Cycle Time Analysis
Lead Conversion
Campaign Scorecard
Response Rates
Product Propensity
Loyalty and Attrition
Market Basket Analysis
Campaign ROI
Order Linearity
Orders vs. Available Inventory
Cycle Time Analysis
Backlog Analysis
Fulfillment Status
Customer Receivables
Supplier Performance
Spend Analysis
Procurement Cycle Times
Inventory Availability
Employee Expenses
BOM Analysis
A/R & A/P Analysis
GL / Balance Sheet Analysis
Customer & Product Profitability
P&L Analysis
Expense Management
Cash Flow Analysis
Employee Productivity
Compensation Analysis
HR Compliance Reporting
Workforce Profile
Turnover Trends
Return on Human Capital
Other Operational & Analytic Sources
Prebuilt adapters:
Oracle BI Suite Enterprise Edition

19. Service and Contact Center Analytics
Prebuilt ETL to extract data from over 3,000 operational tables and load it into the DW, sourced from CRM systems, call center telephony middleware and other sources 1
Pre-mapped metadata, defining real-time access to analytical and operational sources, embedded best practice calculations and metrics for the contact center 3
Presentation Layer
Logical Business Model
Physical Sources
Business Analytics
Warehouse
Service Analytics utilizes ETL routines that extract data from 2,000+ operational tables and load it into 15 star-schemas available for immediate analysis 2
A “best practice” library of over 150 prebuilt role-based intelligence dashboards, reports and alerts for service and contact center agents, managers and executives 4

20. Example: Analytic Workflows
Business
Objectives /
Issues
Maximize Cash Flow
Is DSO on target?
Is DPO on target?
Is Overdue Balances
trending up?
Are Payment Terms
in compliance?
Business Function: Receivables
Role: Director, Credits & Collections
Objectives:
1) Maximize Cash Flow
2) Control Risk of Receivables Portfolio
Gain
Insights
How long is the
underlying Overdue
Balance pending?
What is the aging of
Due Balances?
Who are the Customers
and Collectors?
Drill to
Due Balances by Region
Drill to
Overdue Invoice Detail
Take Action
Target collection efforts to
reduce overdue balances

21. Example: Analytic Workflows
Business
Objectives /
Issues
Maximize Cash Flow
Is DSO on target?
Is Overdue Balances
trending up?
Gain
Insights
How long is the
underlying Overdue
Balance pending?
Drill to Detail
Who are the Customers?
Drill to
Overdue Invoice Detail
Take Action
Target collection efforts to
reduce overdue balances

22. Speeds Time To Value and Lowers TCO
Build from Scratch with Traditional BI Tools
Oracle Analytic Applications
Training / Roll-out
Oracle Analytic Applications
solutions approach:
Faster time to value
Lower TCO
Assured business value
Define Metrics & Dashboards
DW Design
Back-end
ETL and Mapping
Training / Rollout
Easy to use, easy to adapt
Define Metrics & Dashboards
Role-based dashboards and thousands of pre-defined metrics
DW Design
Prebuilt DW design, adapts to your EDW
Back-end
ETL and Mapping
Prebuilt Business Adapters for Oracle, PeopleSoft, Siebel, SAP, others
Months or Years
Weeks or Months
Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis

23. Enterprise Performance Management System
Enterprise Performance Management System Integrates Transaction, Intelligence, Financial Systems
Financial Performance Management
Systems
Enterprise Performance Management System
Enterprise Resource Planning Systems
Operational Business Intelligence Systems

24. Oracle BI Product Strategy Key Product Differentiators
Enterprise Semantic Model
Cross-Source Model Centric vs. Single Source Reporting
Pervasive Business Insight
Empower Business Users with Embedded Insight
Real Time Predictive Insight
Activity Monitoring and Predictive Analytics
Business Process Optimization
Sense & Respond with Intelligent Business Processes
Fastest Time to Value & Lowest TCO
Pre-packaged Performance Management & Analytic Applications
Across Siebel, Peoplesoft, e-Business Suite, JDEdwards, & SAP

25. <Insert Picture Here>
Oracle and Hyperion

26. Enterprise Performance Management System Oracle with Hyperion
Insight Performance Action
Set Goals
Plan
Monitor
Analyze
Report
Align

27. The New, Extended Oracle BI A System for Enterprise Performance Management
Oracle Business Intelligence
Operational Business Intelligence Applications
Performance Management Applications
Integrated with each other
BI and Performance Management Applications
BI Tools and Foundation
Best-of-breed Business Intelligence Tools
Integrated BI Foundation
Enterprise Semantic Model
Hot-Pluggable
Works with any information technology environment – Oracle, non-Oracle, or mixed

28. Common Enterprise Information Model
Oracle Business Intelligence Tools & Foundation Extended and Unified Business Intelligence Infrastructure
Data
Integration
Ad-hoc Analysis
Interactive
Dashboards
Essbase Analytics
Reporting &
Publishing
Proactive
Detection
and Alerts
Disconnected
& Mobile
Analytics
MS Office
& Outlook
Integration
Common Enterprise Information Model
Integrated Security, User Management, Personalization
Multidimensional Calculation and Integration Engine
Intelligent Request Generation and Optimized Data Access Services
OLTP & ODS
Systems
Data Warehouse
Data Mart
Essbase
SAP, Oracle
PeopleSoft, Siebel,
Custom Apps
Files
Excel
XML
Business
Process

29. Order Management & Fulfillment
Oracle Business Intelligence Applications An Enterprise Performance Management System
Reporting
Scorecarding
Analytic Apps
Planning
Modeling
Planning
Budgeting
Financial
Management
Consolidation
Scorecards
Sales &
Marketing
Financial
Analytics
Human Resources
Order Management & Fulfillment
Supply
Chain
Verticals
Common Enterprise Information Model
Oracle Business Intelligence Foundation
OLTP & ODS
Systems
Data Warehouse
Data Mart
Essbase
SAP, Oracle
PeopleSoft, Siebel,
Custom Apps
Files
Excel
XML
Business
Process