1. Deutscher Hauswirtschaftsrat “Advertising for Home Economics -
Experiences and Challenges”
Dorothea SIMPFENDÖRFER

2. Our Vision
IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

3. Our Mission: One Voice for Home Economics in Germany
Political representation of Home Economics,
Contact for politics and society,
Partner for vocational training institutions,
Partner for employers and employees.
IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

4. Situation in 2015 Many Home Economics associations,
Each speaks for itself,
Everyone has different interests and represents different professions,
Almost all honorary board members,
Political institutions could not correctly assess and evaluate the individual statements of the associations.
IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

5. Task/Order
Federal Ministry for Economic Affairs and Energy had demanded a merger,
This idea had already arised in the German Society for Home Economics (dgh e. V.),
Position Paper Home Economics 4.0,
Order September 2015 Development of umbrella organisation,
November 2016 Foundation of the German Home Economics Council e. V.
IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

6. IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

7. Members Home Economics associations,
Care facilities for different target groups,
Consultancy,
Educational institutions,
Publishers.
IFHE Region Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

8. Organisational Structure
Bodies of the German Home Economics Council e. V.
Board
Sections
Office
Council
Members
Voting
Members
Supporting
IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

9. Representation of Interests
of all Actors in Home Economics -- Household-related services, Institutional households,
-- Vocational training and
training on the job,
-- Private households.
IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

10. Relevant German Ministries
BMWi -- Economic
BMJB -- Consumers
BMAS -- Labour and Social Affairs
BMFSFJ -- Family Affairs, Senior Citizens, Women and Youth
BMG -- Health
BMEL -- Food and Agriculture
IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

11. World Home Economics Day
More than 3,000 messages via to Members of Parliament and influencers,
Concerning the importance of Home Economics for the well-being of the individuals and the society,
Invitations for discussions.
IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

12. Health and Care for Elderly Cure & Care
Important Role for Home Economics
Residential group concepts for people
suffering from dementia,
Consequences for recognition as
„Fachkraft“/Expert,
Personnel calculation,
Inpatient care,
Outpatient care.
IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

13. Childhood Education (Bild folgt)
KITAS/children day care center,
Home Economics services,
Recognise as experiance for life skills,
Home Economics concept to become part of the quality standard of the facility,
Complementing the pedagogical concept.
IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

14. Gender Politics Equality Report 2017
Strengthen services for individuals to enable women and men to
exercise professional and family activities equaly,
Care for children as well for elderly.
IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

15. Gender Politics SAHGE SA = Soziale Arbeit = Social work
H = Haushaltsnahe Dienstleistungen = Household-related services/Home Economics
G = Gesundheit, Pflege = Health, care
E = Erziehung = Education
All professions serving for individuals together in a coalition to struggle for better image, income, carreer options,
To keep and attract the professionals,
IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

16. Gender Politics SAHGE
Government parties’ => new coalition agreement,
The use of household-related services is to be promoted,
Systems for financing,
Recruitment by upgrading the professions providing personal services.
IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

17. Services for Individuals
Advertising against undeclared work,
Promotion support for buisiness start up in this field,
Engaging for voucher systems,
Legal services.
IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

18. European Partners
Fédération des particuliers Employeurs de France FEPEM (FR)
Activities in the field of undeclared work
(France)
European Federation for Sevices to Individuals
EFSI
(Bruxelles, Belgium)
IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

19. Education - Training
Vocational training for housekeeping to be revised actually,
Informal training on the job qualification must be open to formal vocational training.
IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

20. Home Economics Congress
September 2019 in Berlin,
The role of Home Economics to realise the Sustainable Development Goals (SDGs).
IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

21. Conclusion Highly acceptance of our work, New members are coming,
We do step by step,
Patience is needed,
Still lack of financing,
But we are passionated!
IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany

22.
IFHE Region of Europe – Conference 30th & 31st August 2018 Osnabrück, Germany