1. TV & Arena Productions at IOF High level Events
Tom Hollowell

2. Why TV and arena productions?
External audiences
Generate interest in orienteering
Generate sponsorship income (Organisers, Teams, Athletes, IOF)
Create media interest
Internal audiences
Create an experience for spectators on site
Create an experience for spectators at home
Generate sponsorship income
Global sports partners (IOC etc)
Show orienteering as an interesting sport for spectators and commercial partners

3. Current situation
Leibnitz convention – good in principle, bad in implementation
Our Products
We know how to do broadcast quality - WOC shows the way
Orienteering World Cup productions uneven in quality
SkiO/MTBO productions very uneven in quality and not marketable
Need to further develop a cost-effective, acceptable level for live streaming and arena production
Need to make progress on building profiles, studio program etc.
Our distribution
Distribution to core markets is stable, but need to grow number of markets
Distribution globally works, but is it worth the investment?
Livestreaming (LIVE Orienteering) reaches our core market, but not external audiences
Difficult to get reliable viewership numbers from broadcasters

4. Current situation Financials
Broadcast quality productions are expensive
WOC rights sales have grown and offset quite a lot of the cost
Orienteering World Cup rights sales have increased but still at a low level
No interest from broadcasters in SkiO/MTBO rights
Broad distribution of highlights programs is a cost
Organisers often too ambitious, and can’t meet quality requirements
Finances are dependent upon an interesting and stable product and a reliable delivery schedule
Broadcasters
Sponsors

5. Data: finances – WOC 2017 Total cost of productions 186 570 EUR
Sales of rights & services EUR
Net Sales LIVE Orienteering 23 057 EUR
Total Sales EUR
Income to IOF 42 103 EUR
Income to Organiser 103 254 EUR
Net cost to organiser 83 316 EUR
Net cost to IOF *7 213 EUR
* Costs of LIVE Orienteering platform, commentators and highlights distribution

6. Data: How important is TV and media?
WOC 2016 – Sponsor Insight/Nokian Tyres valuation (Sweden only)
Base data
16 hours TV broadcast (SVT)
Nokian visible 1:17:59
Average viewers
TV value 75 TEUR
Signage 55,6 TEUR
Backdrops 17,6 TEUR
Number bib 1,7 EUR
TV value breakdown
Live broadcast 48,8 TEUR
Sports news 23,4 TEUR
Other programs 2,8 TEUR
Comparison
Print media (photos) 27,6 TEUR
Number bib 19,0 TEUR
Signage 8,6 TEUR
Web media (photos) 9,7 TEUR
Number bib 9,7 TEUR

7. Data: Viewership Typical Norway (NRK) Avg 45 000 Typical Finland (YLE)
Event
Day
Format
TV-time
Average
Top
Program reach *
World Cup, Turku
24.5.
Sprint relay
50.000
top
World Cup, Lohja
25.5.
Sprint
top
27.5.
Women Middle distance
68.000
top
Men Middle distance
top
28.5.
Men+Women long distance
top
Typical Finland (YLE)
Avg

8. Data: LIVE Orienteering statistics 2017
Paid events gave the following net income (i.e. less
cost of commentators and transaction costs)
WC1 FIN – EUR (4 competitions)
WOC EST – EUR (5 competitions)
WC3 LAT – EUR (3 competitions)
WCF SUI – EUR (2 competitions)
For comparison, TV rights sales:
WOC EST – EUR
WCF SUI – EUR
Average number of viewers during ”open” events is not
enough to attract major sponsors yet. Some advertising
income is possible.

9. LIVE Orienteering growth potential
No. of accounts that have purchased at least one ticket: 2574
No. of purchased Competitions: 9801
No. of purchased Events: 1281

10. Global distribution 26-minute highlights programs Data for 2017
10 highlights produced
124 hours of programming
All broadcasters are showing
Most programs are repeated
1 – 4 times

11. Summary analysis Broadcast quality productions require investment
Need to find a fair, sustainable financing method with organisers
Broadcasters in core markets are interested, but not at any rights cost
Member federations may need to help with rights fees
Need to grow in number of markets
Need to have more than just WOC to really interest Broadcasters
12-15 broadcast quality productions per year
Studio program and profile building segments
LIVE Orienteering cannot yet replace TV rights value
But is becoming an important financing asset
Needs more content
Sponsorships for broadcast and LIVE Orienteering require an interesting, stable and reliable product, scheduled well in advance
Global distribution is good, but is not cost justified
We cannot afford to invest everywhere

12. TV Strategy – where do we go from here?
Focus on WOC and Orienteering World Cup for broadcast quality productions
IOF take on the responsibility and risk for these productions
Establish TV plan for these events at least 3 years in advance to assist selling to broadcasters and sponsors ( Live broadcast competitions per year)
Reduce requirements on other events/organisers
Create cost-effective standard recommendations for arena/streaming production
Maybe 2 levels of production
Prioritize building more content, i.e. studio program, profile segments etc
Continue development of LIVE Orienteering
Payment for broadcast quality events
Differentiated content based payment schemes (e.g. free livestream, but pay for GPS tracking)
Annual subscriptions
Open up LIVE Orienteering
Easier sign in/registration
More events to attract higher number of subscribers and viewers
Drop global distribution concept for near to mid-term future

13. Media requirements matrix
Level of live production requirements
FootO
MTBO
SkiO
TrailO
WOC
Live TV - TV Quality Arena production
Live TV - Web quality Arena production
None
World Cup
GPS tracking Live results
n/a
JWOC
WMOC
Live results
Regional Championships (Senior)
Regional Championships (Junior and Youth)
World Ranking Event

14. New contract for WOC/World Cup
IOF takes responsibility and risk for TV production
Signs and pays for contract with production partner
Sells and invoices all TV rights and services
Takes responsibility for LIVE Orienteering streaming
Organiser pays a fixed contribution towards the production
Responsible for local infrastructure (power, internet, physical space, timing/punching, GPS tracking equipment/coverage)
Any surplus is split between IOF and organiser (75%/25% since IOF takes the risk)

15. New contract for other events
Specifies clearly what is expected in accordance with the media matrix (appendix 4)
Organiser is responsible for production and delivery
Any offer above the specified requirement is solely the decision of the organiser
Use of LIVE Orienteering is free for the organiser
If organiser desires to have paid access for LIVE Orienteering, income will be shared with the IOF (IOF 25%/Organiser 75% since organiser takes the risk)
If organiser decides to offer broadcast quality TV, separate negotiation.
Detailed technical descriptions of requirement levels

16. Technical requirements
Broadcast TV quality
Livestream quality
10-14 cameras (w/ running cam)
HD quality
Pre-prepared material (run-in, graphics, etc)
2-4 split times w/approved graphics
GPS tracking analysis/graphics
26-minute highlights
2-3 minutes news program
English language commentary on LIVE Orienteering
Separate arena production for on-site spectators
1-2 large video screen
Arena only advertising and segments interspersed with TV production
3-7 cameras
SD or HD quality
Split times w/ approved graphics (simpler)
GPS tracking
Speaker commentary on LIVE Orienteering
Arena production based upon the live stream production
Large video screen

17. Orienteering TV Productions
2018

18. Summary of Orienteering Live Productions 2018 (all times are preliminary)
European Orienteering Championships (WC 1) Lugano, Switzerland
Sun 6/5 Sprint distance – 15:45-18:30 UTC +2/CEST
Wed 9/5 Middle distance - 09:45-13:30 UTC +2/CEST
Thu 10/5 Sprint Relay - 16:45-18:15 UTC +2/CEST
Sat 12/5 Relay - 13:45-18:00 UTC +2/CEST
Producer – Beat Zumstein (SRF, same as WOC 2012, WC final 2013/2017)
Director – Armin Fankhauser (SRF, same as WOC 2003, 2012, WC final 2013, 2016, 2017
Note: Long distance (11/5) planned for streaming only
World Orienteering Championships (WC Rd 2) Riga/Sigulda, Latvia
Sat 4/8 Sprint final – 16:00 – 18:00 UTC+2/CEST
Sun 5/8 Sprint Relay – 16:00 – 17:00 UTC+2/CEST
Tue 7/8 Middle distance – 11:00 – 15:00 UTC+2/CEST
Thu 9/8 Relay – 12:00 – 16:00 UTC+2/CEST
Sat 11/8 Long distance – 10:00 – 16:00 UTC+2/CEST
Producer – Karel Jonak (prel)
Orienteering World Cup Rd 3/Pre-WOC Østfold, Norway
Fri 31/8 Long Distance (times tbd, streaming only)
Sat 1/9 Middle distance Pursuit (times tbd)
Sun 2/9 Relay (times tbd)
Producer – Karel Jonak (prel)
World Cup Rd 4 (Final) Prague, Czech Republic
Thu 4/10 Knock-out sprint (times tbd, streaming)
Fri 5/10 Sprint Relay – 15:15 – 16:55 UTC+2/CEST
Sat 6/10 Middle distance – 11:00 – 13:30 UTC+2/CEST (streaming)
Sun 7/10 Sprint – 10:00 – 12:30 UTC+2/CEST
Producer – Karel Jonak

19. Overview Live Production details
Event
Format
No of cameras
Graphics Provider
GPS tracking Provider
Confirmed broadcasters
European Orienteering Championship/ Orienteering World Cup Rd 1
HD 1080i25, 16:9 Intl stereo sound
Sprint final : 13 Cameras
Middle distance final : 10 Cameras (8 operatet cameras + 2)
Sprint relay : 13 Cameras
Relay : 14 Cameras
Long distance: : 8 Cameras
Roman Winkler
SWISS GPS Team (based on GPS Seuranta
Swiss television SRF/TSI (Sprint, Sprintrelay, Relay)
World Orienteering Championships
HD 1080i50, 16:9 Intl stereo sound
Minimum 12
HEGO
GPS Seuranta
Czech Television
Orienteering World Cup Rd 3
tbd
Orienteering World Cup Final
10-14 (live)
7 streaming

20. Summary of Orienteering Live Productions 2019 (preliminary)
Orienteering World Cup Rd Helsinki, Finland
8-11/6
Long, Middle, Sprint (or Sprint Relay)
Producer – Kruuva (WOC 2013, Jukola, etc)
World Orienteering Championships (WC Rd 2) Østfold, Norway
13-18/8
Long, Middle, Relay
Producer – Karel Jonak (prel)
Orienteering World Cup Rd Baselland, Switzerland
27-29/9
Middle, Knock-out Sprint, Sprint
Producer (prel)– Beat Zumstein (SRF, same as WOC 2012, WC final 2013/2017, EOC 2018)
World Cup Rd 4 (Final) Guangdong, China
Last half of October
To be coordinated with World Military OC
Sprint, Sprint Relay, Knock-out Sprint or Middle
Producer – Karel Jonak + CCTV (prel)

21. Thank you!