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Evaluation Jacqui McDowell
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Why evaluate? Learning Accountability
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What do we evaluate? Process Impact
To what extent are we doing what we said we would, in the way we said we would? What is different and why? Impact How much of a difference are we making? How does this compare to the difference that we intended to make?
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Process What we are doing? How we do it? Strategies Who we are doing it with? How many? Are they our target group? Participants Context
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Impact Outcomes Mechanisms
How much of a difference are we making? Is this what we intended or expected? Outcomes Why is this happening (or not) for out participants? Mechanisms
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Outcomes What is changing? knowledge, skills, feeling, behaviour, condition How is it changing? more, less, improve, reduce, increase, decrease, (sustain/maintain) Who is it changing for? parents, older people, children etc….
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Intended outcomes….. The cooking skills of parents is improved
More healthy meals are eaten by families Older people are more motivated to cook for themselves at home
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How to work out if it is happening or not…..
Quantitative or qualitative Indicators Before, after & beyond Baseline, end of intervention & longer term follow up Different perspectives Triangulation Evidence
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Indicators The number of… The level of…. The nature of… Examples of
Outcome Reduce young mums obesity Indicator The weight of young mums
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Triangulation Robust evidence Self reported
Observed - against criteria Third party feedback Tested or assessed Independently registered Different perspectives ensure validity Robust evidence
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Evidence gathering … Interviews and focus groups Questionnaires
Formal or informal discussion Questionnaires Open or closed questions, numerical scales, narrative scales (likert scales) Visual or creative Pictures, wheels, photos, video
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So what?
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Activity Working in pairs Critically appraise some tools
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Debrief
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Evaluation - making sense of impact
To what extent are we making a difference for our participants, or not? Outcome (Intended & unintended) What are we doing that is contributing to this? Context What reactions/motivations are we triggering in participants? Mechanisms
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