1. RISERVATA E CONFIDENZIALE
Hibye
The World Around You

2. Users can’t download an app for every need they have because:
Networking opportunities are missing
No connection/interaction even if users:
are physically close
share common interests
have same real-time needs
Users can’t download an app for every need they have because:
No Knowledge / Willingness
No Time
No Space

3. Hibye No need of a contact list Real & Real-time interaction
The Social Network that allows you to disappear
Personal
Professional
Commercial

4. Online advertising market
47% of Italians use Social Networks
Hibye 2.0 to be marketed abroad
Initial customers would be retail chains
Online Adv. Market > 300 B$ by 2020.
Social Networks are taking the majority of this market
References: Statista.com 2017

5. People do not pay - Companies will pay
Business model
People do not pay - Companies will pay
Monthly
Basic fee
Standard Profile
Monthly
Premium fee
Premium Services
Variable fee
Additional visibility

6. Investors are betting on proximity marketing
Competitors
Funding: 285 M$ in 6 rounds since 2010
Neighborhood limited
Funding: 16,5M$ in 3 rounds since 2014
Professional network
Funding: 6M€ in 3 rounds since 2014
Based on user anonymity
Investors are betting on proximity marketing
Sources : Crunchbase 2017

7. Sponsorships at events
Marketing strategy
Mode
Channels
Target market:
Teenagers
College students
Young Adults
Off-line
Sponsorships at events
Influencer Marketing
Social media management
Facebook Adv
Digital PR
DEM
Blog
On-line

8. Timeline What has been done Next Steps 11/2016: Foundation (100k)
03/2017: Seed round (206k)
09/2017: MVP Launched
4/2018: users
Q2-Q3 2018: Hibye 2.0
Q2-Q3 2018: Funding for expansion
Q4 2018: Commercial version

9. Team Advisors Pietro Miconi Founder & CEO (Former trader)
Stefano Francolini Investor & Business Angel
(Gamenet exit on
Milan Stock Exchange)
Michele Celeghini Founder & CTO
(Managed an IT startup)
Gian Maria Brega Digital PR & Marketing advisor
Francesco Saccullo Developer
Sabrina Ciccolo Investor & Corporate advisor
Eleonora Carioti
Social media manager

10. 250.000 € for 10% equity 52.000 € Product Development
Funding Request
€ for 10% equity
€ Product Development
€ Marketing
€ Operations
€ Others

11. hibye.it