1. 1.2.3 What questions do entrepreneurs ask?
What if … the world was going to end in one day?
How would you spend it?
What if…you won £5m on the lottery?
What would you do with it?
What if…you and one other person of your choice could live forever?
Who would you choose?
What if…you could live anywhere on earth?
Where would you go?
Businesses ask these sort of questions when coming up with new business ideas
1.2.3 What questions do entrepreneurs ask?
1.2.3 What questions do entrepreneurs ask

2. The journalistic six
The Journalistic Six is a creative technique that asks the following questions:
Who? Why? What? Where? When? How?
This can be applied to new business ideas.
By questioning the issues the entrepreneur can think of ways to solve any problems that might arise due to the answers.
1.2.3 What questions do entrepreneurs ask

3. The journalistic six
An idea might be to produce fashionable 3D glasses
Who would buy the 3D glasses?
Pub and cinema goers,
Why would they buy it?
3D TV has taken off in pubs alongside 3D cinema
What would its purpose be?
Functional – to watch 3D, whilst looking fashionable
Where would they sell it?
Opticians, pubs, cinemas
When would they sell it?
At times of big sporting events/3D cinema releases
How would they sell it?
Large 3D displays with branded glasses
1.2.3 What questions do entrepreneurs ask

4. Journalistic six – your turn
You will need to work in pairs. One of you will play the entrepreneur, the other a journalist from the Financial Times.
You are writing an article regarding a new product.  
Draw a diagram of your new product. 
The journalist will ask you the journalistic six questions regarding your product.
Ask two questions for each of the Journalistic Six. Make notes of the answers given by the entrepreneur.
Once finished swap roles with your partner and repeat the exercise.
1.2.3 What questions do entrepreneurs ask

5. Judging the value of the outcomes
By asking ‘what if?’ questions a firm can analyse likely answers
This allows them to evaluate, giving judgements on each question
Alternatives can then be looked at
The entrepreneur will have a greater insight into the business idea
1.2.3 What questions do entrepreneurs ask

6. MULTIPLE CHOICE
1. Which one of the following is not part of the journalistic six questions
□ A When?
□ B Who?
□ C How?
□ D Describe?
□ E What?
1. D
1.2.3 What questions do entrepreneurs ask 6