1. tech briefs media group AUDIENCE DEVELOPMENT
SALEs MEETING:
June 6, 2016
By: Marilyn Samuelsen

2. Qualified Circulation By (Par. 3A)
Primary Job Function
BPA Audited Nov 2015
BPA Audited
Nov 2014
Difference
633
Change Vs
Nov. 2015
Design & Development Engineering
68,673
70,159
-1,486
-2%
Engineering Management
25,010
25,839
-829
-3%
General & Corporate Management
27,890
27,556
334 1%
Testing & Quality control
17,262
18,378
-1,116
-6%
Manufacturing & Production
18,740
17,920
820 5%
Basic R & D
15,270
16,998
-1,728
-10%
Government Officials & Other Personnel
18,028
13,390
4,638
35%
Overall change year over year
190,873
190,240
.02%
Continued on next slide

3. Qualified Circulation By (Par. 3A)
INDUSTRY
Nov. 2015
Nov 2014
Difference
% Change Vs
Nov 2015
Electronics/Computer
43,902
49,010
-5,108
-12%
Communications
11,900
11,798
102 1%
Industrial Machinery & Equipment
19,093
14,557
4,536
24%
Transportation/Automotive
29,456
23,701
5,755
20%
Consumer Product Manufacturing
9,872
11,020
-1,148
Bio-Medical
8,493
8,603
-110
-1%
Power & Energy
10,508
9,739
769 7%
Materials /Chemicals
6,799
7,324
-525
-8%
Aerospace/Defense
24,562
26,664
-2,102
-9%
Government
6,548
7,095
-547
Research Laboratories
5,256
5,597
-341
-6%
Universities
6,081
6,622
-541
Other
8,403
8,510
-107
Change Year over Year
190,873
190,240
633
0.02%

4. Recommend Products SPECIFIED & AUTHORIZED Nov. 2015 Nov. 2014
Qty change Nov vs Nov 2015
% Change
Nov 2013 Vs
Nov 2014
Electronic Components
90,425
87,006
3,419 4%
ICS & Semi Conductors
52,863
49,537
3,326 7%
RF & Microwave Electronics
42,832
39,775
3,057 8%
Connections/interconnections/Switches
67,996
61,309
6,687
11%
Board Level Electronics/Embedded System
51,656
45,119
6,537
14%
Computers & Peripherals
65,464
56,263
9,201
16%
Design/ Analysis/Simulation Software
51,169
50,147
1,022 2%
Rapid Prototyping & Tooling
42,553
38,459
4,094
Software
67,408
68,747
-1,339
-2%
Data Acquisition
65,216
61,776
3,440 6%
Test & Measurement Instrument
78,211
70,145
8,066
Sensors/Transducers
76,763
67,758
9,005
13%
Continued on next slide

5. Recommend Products (Cont’d)
SPECIFIED & AUTHORIZED
Nov 2015
Nov 2014
Qty change Nov vs Nov 2014
% Change Vs
Plastics/Composites/Ceramics
49,643
46,533
3,110 7%
Metals
52,064
44,919
7,145
16%
Adhesives & Coatings
50,094
47,168
2,926 6%
Mechanical Components
73,404
67,381
6,023 9%
Fastening Joining & Assembly
57,721
53,702
4,019
Motion Control/Positioning Equipment
45,731
38,140
7,591
20%
Motors & Drives/Power Transmission
56,855
52,631
4,224 8%
Power Supplies & Batteries
59,714
49,641
10,073
Cameras/Imaging/Video
42,727
38,715
4,012
10%
LEDs/Lighting
63,080
66,047
-2,967
-4%
Fluid Handling/Pumps & Valves
40,627
34,569
6,058
18%
Packaging/Enclosures
43,835
34,238
9,597
28%
Contract Services
38,189
30,353
7,836
26%
Change year over year
1,426,240
1,300,078
126,162
Continued on next slide

6. TOP COMPANIES PENETRATION
Company Names
2016
F1000 3M
263
UTC AEROSPACE SYSTEM
408
BOEING
824
CUMMINS
275
DELPHI 83
EATON
114
GENERAL ELECTRIC
880
GENERAL MOTORS
1,052
HEWLETT PACKARD
150
HONEYWELL
1,049
IBM
433
2013 numbers unreliable because it was taken from Omeda database and not the 2013 F1000 report which was not yet produced Continued on next slide

7. TOP COMPANIES PENETRATION (CONT’D)
Company Names
Nov 2016 F1000 L3 70
LOCKHEED
1,238
PARKER HANNIFIN
442
NORTHROP
896
PHILIPS 63
RAYTHEON
702
ROCKWELL
159
TEXAS INSTRUMENTS
150
VERIZON 24
Overall a 1.3% drop in companies penetration.

8. Competitive Publications
Nov 2015
BPA
Nov 2014
2015 Penetration Level
Penetration %
Photonics Spectra
95,000
13,423 7%
Design News
80,000
46,185
24%
Design World
40,000
26,908
14%
Desktop Engineering
60,000
24,392
13%
Laser Focus World
68,946
65,012
19,738
10%
Military & Aerospace Electronics
37,138
37,015
21,380
11%
Machine Design
83,000
80,001
33,266
17%
Mechanical Engineering
96,953
105,180
25,420
Electronic Design
75,001
88,000
36,181
19%

9. Qualified Circulation By (Par. 3A)
Job Function
May 2016
May 2015
Qty change May 2015 vs May 2016
% Change Vs
Design & Development Engineering
25,350
23,423
1,927
8.2%
Engineering Management
14,916
13,048
1,868
14.3%
General & Corporate Management
14,840
12,875
1,965
15.3%
Testing & Quality control
14,198
12,351
1,847
15.0%
Manufacturing & Production
15,088
13,031
2,057
15.8%
Basic R & D
16,748
14,890
1,858
12.5%
Government Officials & Other Personnel
1,466
2,908
-1,442
-49.6%
Change year over year
102,606
92,526
10,080
10.9%

10. Qualified Circulation By (Par. 3A)
Primary Job Function
May 2016
May 2015
Qty change May 2015 vs May 2016
% Change Vs
Design & Development Engineering
14,613
12,998
1,615
12%
Engineering Management
4,508
4,304
204 5%
General & Corporate Management
8,565
7,748
817
11%
Testing & Quality control
2,947
2,524
423
17%
Manufacturing & Production
4,350
3,722
628
Basic R & D
4,071
3,615
456
13%
Government Officials & Other Personnel
549
2,659
-2,110
-79%
Change year over year
39,603
37,570
2,033

11. Recommend Products ICS & Semiconductors 16,565 15,864 701 4.4%
Products & Services Specified
May
2016 BPA
2015 BPA
Qty change May 2015 vs May 2016
% Change
May 2015 Vs
ICS & Semiconductors
16,565
15,864
701
4.4%
Connectors/Interconnections/Switches
18,826
17,566
1,260
7.2%
Sensors/Transducers/Detectors
21,234
19,670
1,564
8.0%
Data Acquisition
19,015
18,238
777
4.3%
Test & Measurement Instruments
22,627
22,822
-195
-0.9%
Power Supplies & Batteries
14,848
12,796
2,052
16.0%
Motors & Drives
16,561
14,923
1,638
11.0%
Motion Control/Positioning Equipment
16,258
14,429
1,829
12.7%
Mechanical Components
18,112
16,740
1,372
8.2%
Adhesives & Coatings
14,229
13,739
490
3.6%
Plastics/Composites
15,270
13,654
1,616
11.8%
Metals
13,673
10,639
3,034
28.5%
Design/Analysis/Simulation software
15,442
14,460
982
6.8%
Software
17,079
17,176
-97
-0.6%

12. Recommend Products (Cont’d)
Products & Services Specified
May 2016 BPA
May 2015 BPA
Qty change May 2015 vs May 2016
% Change
May 2015 Vs
May 2016
Optics/Optical components
13,900
12,068
1,832
15.2%
Laser & Laser Systems
13,044
11,571
1,473
12.7%
Rapid Prototyping & Tooling
14,229
12,787
1,442
11.3%
Fluid Handling/Pumps & Valves
14,206
12,165
2,041
16.8%
Packaging/Enclosures
13,182
10,786
2,396
22.2%
Contract Services
13,948
11,240
2,708
24.1%
Change year over year
322,248
28,915
10%

13. MEDICAL MARKETS 2016 2015 Medical Market 38,355 37,570 785 2.1%
Qty change May 2015 vs May 2016
% Change
May 2016 Vs
May 2015
Medical Market
38,355
37,570
785
2.1%
Other or No response
1,248
2,267
-668
-29.5%
Total Circulation
39,603
39,837
117
0.2%
On our June 2010 BPA, Medical Design Briefs circulation will show 43,069 Total Qualified circulation.

14. Total Qualified Circulation
Publication Name
Circulation June -2016
Circulation June 2015
BPA Status
Penetration Level
Penetration %
Medical Design Briefs
39,603
39,837
Good
Medical Product Outsourcing
25,016
25,021
Resignation Pending
5,643
14.2%
Medical Device & Diagnostic Industry
Not Reported
9,657
24.1
Today’s Medical Developments
17,743
17,927
Not on qual. card
Medical Design Technology
Resigned
7,994
20.1
On our June 2010 BPA, Medical Design Briefs circulation will show 43,069 Total Qualified circulation.

15. Competitive Publications
Design & Development/Engineer
Engineering Management
Testing & Quality Control
Manufacturing & Production
General & Corporate Management
Basic
R & D
Government & Other
Total Circulation
Medical Design Briefs
13,852
4,543
2,772
3,910
8,112
4,021
2,393
39,603
Medical Product Outsourcing
3,866 NA
1,317
934
10,006
2,737
6,142
25,002
Today’s Medical Developments
5,854
2,498
8,588
803
17,743
Data taken from December 2014 Brand Reports except MDB data taken from May 2015 publishers’ data