1. Rutgers Brand Value Proposition
Unique in its history, diversity, quality, and scale, Rutgers serves as New Jersey’s premier educational and research asset and generator of solutions for the world.
Provided June 2018

2. Rutgers Positioning Statements
Rutgers is a leading national university located in New Jersey, a complex and diverse state that is a microcosm of 21st-century America. As such, Rutgers is uniquely situated to develop and test the economic, cultural, educational, and research ideas that shape the future of our nation and the world.
In New Jersey, Rutgers is the only institution with the quality, scale, and range of resources to educate, provide practical solutions, and pursue research for the betterment of individuals, government, and industry across the state.
Dating to our nation’s pre-Revolutionary days, Rutgers has a deep history of meeting the challenges of each new generation. This work is the life’s passion of our faculty and staff and the legacy they share with the students they teach, serve, and inspire.
Provided June 2018

3. University Boilerplate
Rutgers, The State University of New Jersey, is a leading national research university and the state of New Jersey’s preeminent, comprehensive public institution of higher education. Established in 1766, the university is the eighth oldest higher education institution in the United States. More than 69,000 students and 22,500 full- and part-time faculty and staff learn, work, and serve the public at Rutgers locations across New Jersey and around the world.
Provided June 2018