1. Rhetorical Appeals
Ethos, Pathos, and Logos

2. Ways That People Can Be Persuaded
We can categorize this into three types of persuasion:
Ethos (character)
Pathos (emotion)
Logos (logic and reason)
Ways That People Can Be Persuaded

4. Appealing to the way in which the audience/reader perceives the character and personality of the speaker. Think in terms of words dealing with ethic, honor, and integrity.
Ethos

6. Appealing to the listener’s/reader's emotions, trying to convince a person by creating an emotional response. Think in terms of words such as ‘empathetic’ and ‘sympathetic’.
Pathos

8. Appealing to the listeners’/readers' own thinking process
Appealing to the listeners’/readers' own thinking process. Think in terms of logic, facts, cause and effect, etc...
Logos

11. Types of Audiences We can group these into four types:
Positive audience  
Neutral audience  
Disinterested audience  
Opposed audience
Types of Audiences

12. Types of Evidence We can group these into six types:
Narrative - Supporting material in the form of a story, either real or fictional
Examples - A specific instance to support the writer's/speaker's point
Comparisons - The presentation of similarities between two dissimilar ideas or situations
Types of Evidence

13. 4. Facts - An exact truth that is known to exist, been
observed, or has been proven to be true
5. Statistics - A fact stated in numerical terms to support
the writer's/speaker's point
6. Testimony - The quoting or restating of opinions of
others to support a point
Types of Evidence