1. Principles of ART

2. Art/Design Principles
Strategies for arranging the elements:
balance
emphasis
contrast
rhythm/movement
unity
pattern

3. Balance
BALANCE is the overall visual weight of a composition. Without it, the composition looks awkward and unstable.
Symmetrical Balance:
Everything is the same on both sides.
Asymmetrical Balance:
The objects are not the same on both sides, but the total appearance is balanced.
Radial Balance originates from the center. Like a flower or a star design.

4. Balance
BALANCE is the overall visual weight of a composition. Without it, the composition looks awkward and unstable.
Composition = the placement or arrangement of visual elements
Symmetrical Balance:
Everything is the same on both sides.
Asymmetrical Balance:
The objects are not the same on both sides, but the total appearance is balanced.
Radial Balance originates from the center. Like a flower or a star design.

5. Is this picture balanced?

6. balance Would you consider this balanced
balance Would you consider this balanced? Is it asymmetrical or symmetrical?

7. Emphasis
Also known as dominance, it’s what grabs the viewer’s attention first. Usually the artist will make one area stand out by contrasting it with a different size, color, shape, texture, etc.

8. emphasis how is emphasis shown in this photo?

9. Contrast is the striking difference between two things
Contrast is the striking difference between two things. Contrast is often used to create emphasis in design.

10. contrast What part of this poster is given contrast
contrast What part of this poster is given contrast? How would it be different without contrast?
poster for Harper’s Bazaar by Toulouse-Lautrec, 1892

11. A regular pattern of elements used to create a sense of motion.
Rhythm & Movement
A regular pattern of elements used to create a sense of motion.

12. Wayne Thiebaud, Winding River, 2002

13. rhythm/movement
postcards by Kelly Mitchell at Jeronimo S design
Name all the ways this artist creates rhythm & movement in these illustrations.

14. Unity/Harmony
Combining all parts to create one complete, cohesive whole. A blend of visually compatible elements.

15. Unity/Harmony
Combining all parts to create one complete, cohesive whole. A blend of visually compatible elements.
Van Gogh, Starry Night
1889

16. unity happens when the art elements fit together.
How do elements fit together in this poster?
Jeronimo S Design

17. Pattern A pattern is anything that repeats.
Patterns can be random, regular, or gradual

18. PATTERN How many repeating elements can you find in this image?

19. Elements & Principles (what) (how)
Line
Shape
Color
Value
Texture
Form
Space
Balance
Emphasis
Contrast
Rhythm
Movement
Unity
Pattern