1. Computer-Mediated Communication
Information Pools II

2. Computer-Mediated Communication — Cheshire & Fiore
CMC PD Tournament 2007!
Held in second half of class on Tuesday
Round-robin: play each strategy once
Each game will have n turns
Using IPDLX open-source PD software
Used for tournaments by PD “professionals”
Works with Java 1.4, 1.5, 1.6, any platform
11/21/2018
Computer-Mediated Communication — Cheshire & Fiore

3. Computer-Mediated Communication — Cheshire & Fiore
Software details…
public class CMCSample extends Strategy {
private final static String _abbrName = "CMCS";
private final static String _name = "CMC Sample Strategy";
private final static String _description = "Not a proper strategy...";
...
11/21/2018
Computer-Mediated Communication — Cheshire & Fiore

4. Computer-Mediated Communication — Cheshire & Fiore
Software details…
public double getMoveDecision() {
// Default move
double move = COOPERATE;
// Do some magic ...
// ... end magic.
// Return your move for this round
return move; }
11/21/2018
Computer-Mediated Communication — Cheshire & Fiore

5. Computer-Mediated Communication — Cheshire & Fiore
Order
The process of production and exchange is well-defined and the outcome product is clearly specified
Coordination
The roles of the various actors are clearly specified.
11/21/2018
Computer-Mediated Communication — Cheshire & Fiore

6. Computer-Mediated Communication — Cheshire & Fiore
“… [we] note that administrative and coordinating elements seem to be growing at a faster pace than the bulk of articles in the encyclopedia [Wikipedia]”
Viégas et al. 2007
11/21/2018
Computer-Mediated Communication — Cheshire & Fiore

7. “Talk” Pages on Wikipedia
(Viégas et al. 2007)
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Computer-Mediated Communication — Cheshire & Fiore

8. “Emergent” Order and Coordination
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Computer-Mediated Communication — Cheshire & Fiore

9. What about Motivations?
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Computer-Mediated Communication — Cheshire & Fiore

10. Other incentives besides the content value of the digital goods?
If only 2% of the participants in any given Internet system contribute, why do they do so?
11/21/2018
Computer-Mediated Communication — Cheshire & Fiore

11. Computer-Mediated Communication — Cheshire & Fiore
Revisiting Information Pools as Types of Exchange
Information Pool
Information Pool
Generalized Exchange
Productive Exchange
11/21/2018
Computer-Mediated Communication — Cheshire & Fiore

12. Computer-Mediated Communication — Cheshire & Fiore
Information Pool
11/21/2018
Computer-Mediated Communication — Cheshire & Fiore

13. Computer-Mediated Communication — Cheshire & Fiore
Intrinsic Motivations for Contributing to Wikipedia (Zhang and Zhu 2006)
11/21/2018
Computer-Mediated Communication — Cheshire & Fiore

14. Computer-Mediated Communication — Cheshire & Fiore
Zhang and Zhu 2006
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Computer-Mediated Communication — Cheshire & Fiore

15. Computer-Mediated Communication — Cheshire & Fiore
Altruism?
Rational Zealotry?
11/21/2018
Computer-Mediated Communication — Cheshire & Fiore

16. Computer-Mediated Communication — Cheshire & Fiore
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Computer-Mediated Communication — Cheshire & Fiore

17. Selective Incentives and Public Goods
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Computer-Mediated Communication — Cheshire & Fiore

18. Social Psychological Selective Incentives
Social psychological processes could give small, positive feelings to contributors
Social psychological processes may be small, but they can have a relatively powerful effect if the costs of contribution are very small as well
11/21/2018
Computer-Mediated Communication — Cheshire & Fiore

19. Computer-Mediated Communication — Cheshire & Fiore
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Computer-Mediated Communication — Cheshire & Fiore

20. Two Other Selective Incentives…
Social Approval
Observational Cooperation
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Computer-Mediated Communication — Cheshire & Fiore

21. Digital Goods Study: Experimental Conditions (Cheshire 2007)
Social Psychological Selective Incentive
Conditions
Social Approval
High
Low
Observational Cooperation
High Observational Cooperation
Low Observational Cooperation
None
Control
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Computer-Mediated Communication — Cheshire & Fiore

22. Results for All Conditions
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Computer-Mediated Communication — Cheshire & Fiore

23. But there’s more! (see: Ling et al. 2005)
Uniqueness of contribution
Similarity/Homogeneity of the Group
Personal and community benefits (salience)
‘Reminders’ for intrinsic motivation
11/21/2018
Computer-Mediated Communication — Cheshire & Fiore

24. Designing for Social Psychological Incentives
Outcomes for Collective Action
Contribution
Size
Membership
Diversity of
Contribution
Standardization
Behaviors
Social psychological incentives
11/21/2018
Computer-Mediated Communication — Cheshire & Fiore