1. LBJ

2. August 1963

3. Forming a More Perfect Union
Civil Rights Act of 1964
Voting Rights Act of 1965

4. LBJ and Viet Nam
Bombing in Viet Nam

5. Fun with the President

6. The Johnson Treatment

7. Presidential Power Presidential Power is “Persuasion”
Persuasion is bargaining
Richard Neustadt, Presidential Power

8. The South before Civil Rights

9. LBJ’s Challenge
Persuasion in pluralist society
Timing and persuasion

10. 1. Persuasion and Coalitions

11. New Deal Coalition Democratic South African-Americans Union members
Urban North
Immigrant/newer ethnic groups
Farmers

12. Strom Thurmond
Senate Rule 22
(Filibuster)
Strom Thurmond in 1957

13. 2. Timing

14. Charting Presidential Power
P Political Capital O W E R Elect Reelect Time

15. Public Approval Ratings of Presidents from Wall Street Journal (

16. LBJ Double Honeymoon
P O JFK Crisis W 1964 Election E R 11/63 11/ Time 16

17. LBJ Public Opinion

18. LBJ vs. Barry Goldwater Daisy Ad Reagan speech for Goldwater
LBJ Ad “Klan
supports Gold.”
1964 results

19. Great Society
Increased Federal government power at the expense of state power
Increased Federal government role in the economy
Committed Federal government and state governments to more spending

20. Viet Nam
Goodbye