1. Alex Waldrop President & CEO National Thoroughbred Racing Association

2. NTRA Mission Increase the popularity of horse racing in North America
Improve the economics of racing for industry stakeholders

3. NTRA Strategy
Marketing
Advocacy
Communications
Integrity

4. NTRA Funding
Member dues
Program fees
Check off program
NTRA Advantage

6. NTRA Advantage Sales Total sales of over $387 million since 2002
Annual sales have increased yearly from $14 million to over $116 million
2008 will likely to show declines

7. NTRA Advantage Sales
Total in millions

8. NTRA Member Savings Total savings of over $55 million since 2002
Annual savings have increased yearly from $2.4million to over $17million

9. Member Savings
Total in millions

10. Why NTRA Advantage Works
Leverages purchasing power to attract sponsors
Delivers real savings to the industry
Pays sales development fees to NTRA
Partners with other equine associations
Adapts for end users

11. How NTRA Advantage Works
Employs ten sales representatives in North America
Services other equine associations
Reaches over 1 million members worldwide
Displays partner deals at industry events
Advertises partner deals in 20+ publications

12. Equine Partners

13. NTRA Advantage Partners
Tied to sales results not rights fees
Based on pay for performance
Support NTRA events and programs

14. NTRA Advantage Revenue
Total revenue of over $34million since 2002
Annual revenue have increased yearly from $1.2million to over $7 million

15. NTRA Advantage Revenue
Total in millions

16. NTRA Advantage Partners