1. Creating a Memorable Marketing Pitch
What to say and how to say it
Creative Commons photo by tata_aka_T

2. Agenda The 3 questions you must answer Tell me a story
Make it memorable

3. The 3 Questions You Must Answer
Who are you and why should we care?
How will you meet your customers’ needs?
What’s special about your brand or product?

4. Tell Me a Story Creative Commons photo by NickPiggott Tell me a story.
Photo: Creative Commons license by NickPiggott.
Creative Commons photo by NickPiggott

5. A Story About You Creative Commons photo by Martin Cathrae
Tell me a compelling story about your background, history, experience or passion.
Creative Commons photo by Martin Cathrae

6. A Story About Your Customer
Tell me a story about your customer or give me a scenario that conveys why your product or service is needed or how it will be used.
Creative Commons photo
Creative Commons photo by USAG-Humphreys

7. A Story About Your Product
Tell me a story about how your product came to be.
What inspired it?
How did overcoming your struggles make it a better product?
How did your investors or supporters fall in love with your product?

8. Make It Memorable Creative Commons photo by tata_aka_T
Give us a way to visualize or connect with your product or service
Associate your product with something I can picture, sense, or feel: an animal, a shape, a taste, a color, a season, a holiday and experience
Creative Commons photo by tata_aka_T
Creative Commons photo by tata_aka_T

9. A Person

10. An Animal
A striking photo, drawing, or cartoon

11. A Sensual Memory
Associate your product with something they can picture or sense: an animal, a shape, a taste, a color, a season, a holiday and experience

12. A Color UPS: What can brown do for you?
Associate your product with something they can picture or sense: an animal, a shape, a taste, a color, a season, a holiday and experience

13. A Need

14. A Trend
The Farmer’s Cow is a group of six Connecticut, family-owned dairy farms with a unified brand.

15. A Value or Belief
Associate your product with something they can picture or sense: an animal, a shape, a taste, a color, a season, a holiday and experience
Always SMALL FARMER grown – Organic and FAIRLY TRADED