1. Taylor Imran Jack Nasir Lidia Joe Harry Trish Radu Asil Ria
Brijesh
21/11/2018
Charlotte
Shuyeb
Nasir
Lidia
Joe
Bonnie-Marie
Jahangir
Mason
Anthony
Harry
Rabbab
Maruf
Balween
Trish
Bareera
Rahat
Radu
Shamar
Aadhithya
Bareera
Asil
Aditya
Ria
TEACHERS DESK
Nice
Yassir
Door
IT03
Board

2. 1.1.2 Understanding customer needs
21/11/2018
GCSE Business
1.1.2 Understanding customer needs

3. Start of lesson drills Planner on the desk Pen/stationary available
21/11/2018
Start of lesson drills
Planner on the desk
Pen/stationary available
Exercise book on the desk
Homework out (if set)
Date and title copied from the board
Ready to learn
Reminder

4. 21/11/2018
Expectations
Be in the right place, at the right time doing the right thing:
Be respectful of others and allow them to learn
Complete all homework tasks set and come to me if you have any problems completing it
Respect all school equipment
Bring the correct equipment (pens, books etc.) to our class
Act as respectable young adults like business individuals
Reminder

5. 21/11/2018
Today we will cover:
Starter – What is a business? - REFRESH Main - LO – To understand what a business enterprise is, why they are set up, who sets them up and how. Plenary – Use “The One Water” case study to answer who, why and how
Explain what we are going to go through this lesson

6. Understanding customer needs
21/11/2018
Understanding customer needs
By end of the lesson, you should be able to:
Identify what customers need
Describe the difference between Qualitative and Quantitative research
Explain the purpose and different methods of market research

7. Why should we understand our customers?
21/11/2018
Why should we understand our customers?

8. 21/11/2018

9. What are customers wants and needs?
21/11/2018
What are customers wants and needs?
Customer needs are the wants and desires of buyers of a product OR customers of a business.
E.g.
Clean and tidy atmosphere
Polite and helpful staff
Stock availability
Good prices
Speed
Reliability
Variety
After sales service
Quality

10. 21/11/2018
In pairs, explain the customer needs and expectations for one of the following companies, using the criteria provided below.
Speed
Customer service
After sales service
Cleanliness
Quality
Prices
In 5 minutes, you will present back to the class on what you have found.

11. How do we find out what customers need?
21/11/2018
How do we find out what customers need?
Class brain storm – Teacher to write ideas on white board – Try to group in Primary or Secondary (different pen colours)

12. 21/11/2018

13. 21/11/2018
Homework
None today. The main homework will be set weekly on a Wednesday