1. Social Media for Activism and Nonprofits
Kristen Landreville, PhD
Assistant Professor of Communication & Journalism,
University of Wyoming

2. Download the Slides

3. Social Network Usage

4. Social Network Highlights
Prominence of Facebook
Youth dominate, but older Americans are more common now.
Good way to reach a broad audience.
Helpfulness of LinkedIn
Adults ages use LinkedIn far more than those ages or over age 65.
Targeting Youth with Instagram and Twitter
Young adults (18-29) use these networks more than any other age demographic.
Source

5. Facebook Let’s Take a Look at an Example: Greenpeace Spread News
Use “Status Updates” While Volunteering
Engage in Storytelling
Recruit Supporters
Targeted Advertising on Facebook
Encourage Current Supporters to Message Friends and Suggest “Likes”
Engage Supporters
Caption Contests
Ask for Opinions
Vehicle for Donation
Link to Other Social Network Tools (e.g., Pinterest)
Other tips

6. Twitter Basics @username #topics RTs (retweets) Followers Lists
SnapBird for Searching Tweets
Talk Directly to Someone

7. Creative Ways to Use Twitter
Promote Events and Activism
Live-Tweet Activism and Volunteering Events
Focus on Storytelling with the 5 Senses
Network by Following Others (e.g., Related Causes)
Re-tweet Pro-Cause Tweets From Supporters
Contribute to the Twitter Community by Tweeting Helpful Links, Photos, Resources, and Stories
Example: Greenpeace

8. Instagram for Photos Quick, Effective, and Free App for Photo Sharing
Search Instagrams at OnInstagram (e.g., volunteering)
Manage Activity with Statigram
Creative Ways to Use Instagram for Advocacy
Show Your Activism In-Action
Show Behind-The-Scenes Efforts
Show The Results
Give a Sneak Peek
Show Your Office
Introduce Volunteers and Employees
Involve Your Audience (e.g., Contests!)

9. SoundCloud for Audio Promote Your Audio (for Free!) Search Tracks
Create Tracks (Record or Upload)
Share Tracks
Creative Uses
Share Volunteering Stories
Promote Organizational Efforts
Sponsor PSAs (e.g., search “hurricane sandy american red cross)

10. YouTube For Activism Start a Channel Categorize Videos
Post Videos About…
Volunteering Events
Protests or Other Activism
How and Why Volunteers Get Involved
What an “Average Day” is Like For Your Volunteers or Employees
Testimonials From People or Places That Have Benefited From Your Cause
Example: Greenpeace

11. Putting It All Together
Create a Low-Cost Website
Seek Low-Cost Website Hosting (Example)
Seek Nonprofit Web Design Specialist (Example)
Use a Low-Cost CMS (Content Management System)
I recommend: WordPress
Easy To Use, Great Features
Easily Integrates Social Media Content
Examples: American Red Cross, AEJMC

12. Effective Social Media
Update Frequently
Relatively Short and Specific
Write in the First-person and Use Conversation-style That Shows Personality
Provide Specific Hashtags or Headlines
Provide Links Elsewhere To Helpful Information
Allow Readers to Comment and Comment Back to Readers
Cross-Promote Your Other Social Media Feeds

13. Social Media for Storytelling
Write Social Stories with Storify
Poynter Explanation of Storify
Other Resources: Bundlr or ChirpStory
FourSquare for Live Check-ins at Events
TagWhat for Creating Stories and Viewing Location-based Multimedia Stories
TweetDeck for Tweet Management
Other great examples

14. Resources Keep Updated on Social Media Advice
Social Media 4 NonProfits
Poynter Institute for Journalism
Social Media Examiner
Media Helping Media
Knight Digital Media Center
Resources
Multimedia Training (free tutorials!)

15. Thank You! Keep in Touch:
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Thank You!