1. Social Media
and IPPOG

2. Discussion Group Goal
Whether you like or not, your audience is using social media to communicate
Understanding the different platforms and how they are used, might help you in science outreach and informal education to:
Find a new way to communicate & engage with those who matter to you
Find a more efficient way to promote your own efforts

3. Discussion Group Proposal
Reflection on Goals, Objectives and target audience expectations
Review some examples
Share how group participants are using social media now
Discuss new ideas for science outreach
Discuss application to IPPOG
Next steps

4. Discussion Group

5. Social Media Resources

6. Social Media Considerations
“Social Media” a broad term
A communication tool which should be part of the whole plan
Before engaging in any action one should be clear on
its goal
Its objectives
Its target audience and their expectations
Learning about social media is learning about how your audience is talking and engaging
Social media is a very broad term which includes several platforms for different usages to a variety target audience.
A social media platform is only a communication tool and it should follow the principal of any communication strategy; meaning that …

7. Social Media Platforms
Main difference from these tools to other communications tool is the manner one communicates; it must :
Engage with the audience and its community
Be personal, honest and transparent
Learn about the different platforms may just help you to find a new way to communicate and engage to those who matters to you

8. Social Media Evolution
Moving from broadcasting  conversation  dialogue
Measure success by
#s of followers and likes AND
kind of engagement achieved; Examples of dialogue engagement – should be part of your measurement strategy
The tendency: from listening, monitoring and responding to proactive creating incentives, contests, etc..
Social media should be used as part of the whole communications plan
Moving from broadcasting to conversation to dialogue
Social media should be measured not only by numbers of followers and likes but with the kind of engagement achieved; that said example of dialogues engagement should be part of your measurement strategy
The tendency is to go from listening, monitoring and responding to be more proactive creating incentives, contests, etc

9. Social Media Goal and Objectives
Do you have a specific topic, event or project to promote?
What action do you want the people do after all: reply posts, post pieces on our wall, on their wall, share with others through twitter?

10. Social Media Audience and their expectations
Who do we want to engage with and what are their expectations
Some ideas -Audience & what they want
Teachers latest tools and multimedia materials
Students something topical, having as much fun as possible
General Public have a glimpse of what is going on
Media be informed of what is new and hot

11. Examples Ask what the audience wants to know
Ex: from a health magazine, clients wanted a health tip a day
Let your audience promote your cause
Ex: Weather channel: iWitnessWeather, a platform where people could send in their photo of the weather conditions around them
Ex: Zappos: “send us your picture and we will post the fan of the week”
Use create a platform with relevant material and let people participate by sharing their own stories
Ex: Eric, created a campaign for Cancer prevention on CAUSES that has 6 million followers and has raised

12. Ideas on how to use social media to engage
Ask questions to learn what they want to know
Post a science curiosity or fact/day
Engage associated physicists to answer questions
Create different pages on Facebook or Google + to engage people about a particular topic or event
Add photos/videos to your posts that you produce and that others produce
Create contests

13. Social Media Resources
Tips for beginners
Beginners guide to Facebook
Beginners guide to Twitter
Social Media vocabulary
About hash tags for Tweets
social-change/

14. Hashtags
Hashtag.org - This service is the defacto standard for hashtag information. The # symbol, called a hashtag, is used to mark keyword or topic in a Tweet.

15. Social Media Resources
Free tools
Google Analytics gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.
Social Mention is like Google Alerts but for social media.
Hoot Suite is a social media dashboard and a tool for managing social networks
Go tweet is a tool to help you analyze your tweet activities
Facebook Insights provides Facebook Page admins and app developers with metrics on the performance of their Page or app.
Hyper Alerts is a feature for everybody who wants reports of posts and comments on a Facebook Page. 
Hashtag.org - This service is the defacto standard for hashtag information. The # symbol, called a hashtag, is used to mark keyword or topic in a Tweet.

16. Paid Tools
Radian6 - provides the leading social media monitoring and engagement platform to help organizations scale social media across the enterprise.
*It is offering a FREE ebook about social media
Lithium - harness the scale and speed of the social web through an integrated set of products for monitoring, hosting, and managing social conversations.
Alterian - Harness advanced analytics to elevate your marketing program to the next level
Vocus- cloud-based marketing and PR software