1. Distinguishing your destination in a crowded market
Emerging trends
Introduce the session and me – TRS, Spectrum, move to next slide to surprise
Distinguishing your destination in a crowded market

2. Who knows where this is?

6. Not a scene that instantly says Vienna
The reason for these cities is they Are the top 5 cities worldwide for UIA stats last year

7. Lets have a look at top UK conference destinations

12. Top UK destinations London 6. Glasgow Manchester 7. Leeds Birmingham
Edinburgh
Bristol
Source: BMEIS 2017/18
6. Glasgow
7. Leeds
Cardiff
Liverpool
NewcastleGateshead
What can we learn from these? Intellectual capital and ambassadors

13. Top UK international destinations
London
Edinburgh
Glasgow
Manchester
Oxford
Source: ICCA statistics 2017
6. Cambridge
7. Liverpool
8. Birmingham
9= Belfast & Leeds
10. Cardiff
What can we learn from these? Intellectual capital and ambassadors

14. Top UK international destinations
11. Sheffield
12= Nottingham, Brighton, York
13= Bath, Portsmouth
14= NewcastleGateshead, Aberdeen, St Andrews, Leicester, Bristol, Exeter
15. Loughborough
Source: ICCA statistics 2017
More surprising? What’ s the common factor?

15. 1,459 destinations worldwide
3,500 venues in UK
Over 80 UK destinations
1,459 destinations worldwide
How many destinations are you competing with regularly

17. Money Money Money

18. Destinations to watch 2018

20. HEALTHY HEART IMPACT STUDY: PUBLIC HEALTH
Partnered with St Enoch’s Shopping Centre
1 day event
Over 3,000 people in St Enoch’s Centre
Working with British Heart Foundation
St Andrew’s Ambulance Service
CPR training – 40 people

21. DIABETES UK IMPACT STUDY: PUBLIC HEALTH
Know your risk roadshow:
2 days
250 people were tested
30 were referred to their GP
Working with Diabetes UK

22. CASE STUDY: British Academy of Audiology
BENEFITS AROUND PUBLIC HEALTH MESSAGING
“We settled a number of husband and wife arguments about hearing being reduced and in fact we used this as a selling point to attract people to get tested.
We also handed out batteries and did a couple of basic maintenance tasks like cleaning for existing hearing aid users.
We were pleased to promote good hearing healthcare available in local audiology services around Scotland and tell people how to access support for tinnitus, hearing loss and noise protection.”
Claire Benton
Clinical Lead for Paediatric Audiology

23. Distinguishing your destination in a crowded market
You only have
to be 1% better to win
Emerging trends
Distinguishing your destination in a crowded market