1. Representative inhabitants survey in USA
OMNIBUS
Representative inhabitants survey in USA

2. Summary 06.10.2017 509 male and female gender and regions using panels
OMNIBUS | representative inhabitants survey in USA

4. Gender: OMNIBUS | representative inhabitants survey in USA
% of all respondents, N=509

5. What is your age? OMNIBUS | representative inhabitants survey in USA
% of all respondents, N=509

6. Which state do you currently live in?
OMNIBUS | representative inhabitants survey in USA
% of all respondents, N=509

7. What is your level of education?
OMNIBUS | representative inhabitants survey in USA
% of all respondents, N=509

8. What is your current household income?
OMNIBUS | representative inhabitants survey in USA
% of all respondents, N=509

10. Do you prefer online news content to be free but with all advertisements included or do you prefer to pay some monthly fee for ads-free content?
OMNIBUS | representative inhabitants survey in USA
% of all respondents, N=509

11. Do you prefer online special interest (i. e
Do you prefer online special interest (i.e. focused on a particular area of interest for you, like a craft magazine) content to be free but with all advertisements included or do you prefer to pay some monthly fee for ads-free content?
OMNIBUS | representative inhabitants survey in USA
% of all respondents, N=509

12. Do you prefer online audio (e. g. music) and/or video (e. g
Do you prefer online audio (e.g. music) and/or video (e.g. video series) content to be free but with all advertisements included or do you prefer to pay some monthly fee for ads-free content?
OMNIBUS | representative inhabitants survey in USA
% of all respondents, N=509

13. How do you feel when you see ads targeting you online, i. e
How do you feel when you see ads targeting you online, i.e. following you based on your previous search and/or browsing behavior?
OMNIBUS | representative inhabitants survey in USA
% of all respondents, N=509

14. If the price of the print and the online version of a particular magazine is the same, which format would you rather purchase?
OMNIBUS | representative inhabitants survey in USA
% of all respondents, N=509

15. If the price of the print and the online version of a particular newspaper is the same, which format would you rather purchase?
OMNIBUS | representative inhabitants survey in USA
% of all respondents, N=509