2. Dash of Lime is the sales team brand name for Primedia Online and 365 Digital. Primedia Online is the online arm of the Primedia Group. The company is not only one of the largest online publishers in South Africa, but at 10 years old, also one of the most established. In total the Primedia Online network of sites comprises of over 40 websites. The Primedia Online Network of websites reach an estimated 4.8 million unique browsers per month with average monthly page impressions exceeding 29 million. Who is Dash of Lime?

3. General Information

4. Who is House & Leisure?House & Leisure House & Leisure is the new online home for South Africas best decor and home magazine. Showcasing the latest in local and international design, food, travel and decor, the website boasts a high percentage of new content. The website not only reflects the design, look and feel of the magazine, but also offers readers completely new content and multiple images per article, thereby staying true to our brands promise to always inspire and showcase the best South Africa has to offer. Visitors to HLs new website will find daily posts from the editorial team, as well as guest bloggers. There is also a special tool, MY HL Moodboard, which enables registered users to keep track of the items they covet by collating them into their own virtual workspace. The unique site-wide advanced search toolkit enables readers to find exactly what theyre looking for, with the options to filter by room, product or theme. Upon registering on the House and Leisure website, users can also opt in to receive the House and Leisure weekly newsletter, which will offer inside information on upcoming magazine issues and exclusive competitions.

5. Unique Users2,360Page Impressions26, 777 House & Leisure- House & Leisure- Launched 20 May 2011

6. Leaderboard (728x90) R380 CPMContent Box (300x250) R350 CPM House & Leisure House & Leisure Creative Sizes 2,360

7. House and Leisure House and Leisure Demographics AgeLSMGender 64%: 25 to 498 to 1044% - Male 56% - Female

8. House & Leisure House & Leisure Special As an introductory rate to test the House and Leisure Network spend R 2 000 or more during June, July or August and qualify for a R 150 CPM on all inventory!

9. Thank You