1. IBM SOA EXECUTIVE SUMMIT
Sydney, 17 July 2007

2. SOA Executive Summit Introduction: Setting the Scene Sydney, July 17th, 2007
Steven Worrall
IBM Software Group Worldwide Sales and
Vice President, BPM, Channels, SMB Commerce, Software Group

3. Future plans of SOA in your industry

4. Business Benefits of SOA in Asia Pacific by Industry

5. Technical Architecture
SOA EXECUTIVE SUMMIT
Technical Architecture
Business
Management
SOA EXECUTIVE SUMMIT: Objectives
This morning executives of IBM, a ‘client’ and an analyst will show the great value of SOA and how IBM can help construct a more flexible business model with a high return on investment.
You will also have the opportunity throughout the day, to talk to our executives, including personal interviews with the rest of the professionals at IBM. It is also an opportunity to speak with colleagues of other enterprises and share with them your experiences.

6. Agenda for the day Time Session Title Speaker 8.30
Arrival and Registration
9.00
Executive Welcome
Steven Worrall
Vice President, BPM,
Channels, SMB Commerce,
Software Group
9:15
Business Impact of SOA
Dan Powers,
Vice President, Worldwide SOA
10.00
SOA in Action
Bob Correll
Deputy Secretary and CIO, Department of Immigration and Citizenship
10.30
Selling SOA to your CEO in your industry
Michael Liebow
Vice President Web
Services & SOA
11:15am
BREAK
11:45am
Real Business Value from SOA
Michael Barnes
Senior Analyst, GARTNER
12:15pm
Leveraging SOA to drive business flexibility & return on investment
Matt English
A/NZ Strategy & Change Leader,
IBM Global Business Services
9:15 Business Impact of SOA
When it comes to SOA, there are some widely held misconceptions about what it can do to, for and within a company. This session will demonstrate that SOA is a real business strategy, with more and more companies of all sizes adopting an SOA strategy and gaining tangible business benefits. In ‘the year of the customer’ join us as we dive deep into 5 SOA customer stories uncovering the approaches taken and the benefits received. Take away key learnings from this session.
10.00 SOA in Action
A compelling SOA Client case study.
10.30 Selling SOA to your CEO in your industry
Behind every successful SOA, there is a CEO sponsor who understands the importance and value of SOA and recognizes it as an organization-wide business strategy. Learn how to gain executive endorsement and approval to build an SOA in this session, which will position the use of existing technology to align IT with business goals to realize greater efficiencies, cost savings and increase productivity.
11.45 Real Business Value from SOA
This session will show how customers are achieving real business results and benefits through SOA. A leading analyst will provide you with valuable insight into SOA, through a lively discussion of market trends, what is keeping CEOs awake at night, and the driving forces behind SOA adoption.
12.15 Leveraging SOA to drive business flexibility & return on investment
SOA has the power to turn technology into a supple instrument of business strategy. IBM Global Business Services, through the IBM Institute for Business Value undertook analysis of 35 actual SOA implementations in 11 industries worldwide to gain a clear picture of the kinds of benefits organisations are obtaining from SOA. In this presentation, you will learn about the benefits realised by these organisations which included improved business flexibility, decreased costs, reduced risk, increased revenue and the enablement of new products. This session will help you learn more about evaluating the return on investment from SOA.

7. Agenda for the day Time Session Title Speaker Profile 13.00 LUNCH
14.00
Advancing SOA Business / IT linkage with SOA Governance
Brigitte Anschuetz
Worldwide SOA Client Engagement Director, SOA Advanced Technology, IBM Software Group
14.45
BPM and its role with SOA
Deon Newman
Director of WebSphere Product Marketing
15.30
People, Process, Information for Business Centric SOA
Scott Heer
Worldwide Portal & SOA Sales Leader
16.15
BREAK
16.30
Mission Critical SOA
With Reuse and Connectivity
Ian Adair
Manager IT Strategy & Architecture and Middleware Services, Global Technology Services, Asia Pacific
17.15
Executive Panel SOA Talking Points
Moderated by: Andrew Gill
PANEL: Manoj Saxeena, Michael Barnes, Ian Adair, Matt English
14.00 Advancing SOA Business / IT linkage with SOA Governance
Strong SOA governance aligns business and IT strategies, and creates effective communication paths between the two constituencies. Learn how IBM's approach to SOA Governance and Service Lifecycle management enhances your ability to support business requirements for SOA. Hear how IBM has refreshed its SOA Governance and Service Lifecycle Management portfolio with exciting improvements driven directly from client feedback and IBM experiences with SOA implementations. This session will detail recent improvements to software like WebSphere Service Registry & Repository and services such as the SOA Governance and Management Method.
14.45 BPM and its role with SOA
Business Process Management has arrived...and It is starting to be described by some as the next killer app. BPM enabled by SOA provides all of the iterative and continuous improvement capabilities required to manage a competitive and innovative business. And, it adds a flexible architectural style in support of efficient process change and rapid process deployment. During this session, hear the latest announcements from IBM in the BPM space, hear first-hand from a leading Government agency using BPM to improve operations, and discover how the powerful combination of BPM to streamline business processes built on an SOA can double your likelihood of becoming an industry leader.
15.30 People, Process, Information for Business Centric SOA
Liberate your business from prescriptive systems! SOA enables you to build business value by creating high level, reusable business services. By giving users the power to define their own workspaces which access contextually rich and timely information services, you will be well on the way to increasing collaboration and the speed and accuracy of decision making. This session will show why it’s easier with SOA.
16.30 Mission Critical SOA
Companies are building on their past experience with SOA pilot projects that support lower-level processes and are now using SOA to support more central and mission-critical projects. SOA is a mainstream concept supported by robust, proven, mature, and secure technologies such as the Enterprise Service Bus making SOA safe for use with confidence in the most vital settings where failure is not an option. Explore how customers have progressed from exploring and experimenting with SOA to using it as the basis for their business. Learn about repurposing proven, stable IT systems in new and more flexible ways. Understand the level of trust and security that your fellow IT executives are placing in SOA.

8. Agenda for the day Time Session Title 6.00 Executive Close 6.15
Drinks Reception