1. LO: How can we prepare ourselves for the course?
Media Introduction
H409 Media Studies

2. Section B – Advertising and Music Videos
Course Outline
H409/1
Media Messages
Section A – News
Section B – Advertising and Music Videos
1 hour 45 mins
H409/2
Evolving Media
Section A - Media Industries (Radio, video games and film)
Section B – Long form TV drama
2 hours
H409/3
NEA
Released – June 2018
HOW?
Theoretical Framework (LIAR)
Four media areas on spec – theorists – begin with Media Language. Shot types
Skills Focus
Media Language
Media Representation
Media Industries
Media Audiences
Planning and Research
Construction
Evaluation

3. LO: How can we analyse and create media?
H409 Media Studies
Social and cultural understanding…

4. LO: How can we analyse and create media?
H409 Media Studies
… and financial understanding

5. LO: How can we analyse and create media?
H409 Media Studies
… and financial understanding

6. MEDIA LANGUAGE
How the media through their forms, codes, conventions and techniques communicate meaning.

7. How the media portray events, issues, individuals and social groups
MEDIA REPRESENTATION
How the media portray events, issues, individuals and social groups

8. Or how people portray themselves…
MEDIA REPRESENTATION
Or how people portray themselves…

9. MEDIA INDUSTRIES
How the media industries' processes of production, distribution and circulation affect media forms and platform
Bought for $580m
YouTubers
Sold for $38m

10. The rise of the prosumer…
MEDIA INDUSTRIES
The rise of the prosumer…
But who owns the big platforms? Democratic?
Tech companies or media companies?
MKBHD – 4.3 million subscribers
450,000 views a day collectively
$800 a day (£628.40)
$300,000 a year (£235,650)
Producer / consumer = prosumer
Big media companies are buying platforms – some successfully, some not
Do tech companies have a responsibility – affecting elections?

11. MEDIA AUDIENCES
How media forms target, reach and address audiences, how audiences interpret and respond to them and how members of audiences become producers themselves.
Prosumer

12. What are we going to study?
LO: How can we prepare ourselves for the course?
What are we going to study?

13. Create a job specification for a Media Studies student in 2017.
MEDIA STUDENTS
Create a job specification for a Media Studies student in 2017.
5 essential skills
2 optional skills
Producer / consumer = prosumer
Big media companies are buying platforms – some successfully, some not
Do tech companies have a responsibility – affecting elections?

14. MEDIA LANGUAGE
The primary way of communicating ideas in visual media is framing a shot in different ways.
Shot types list – create storyboard using them – sweded scene from films?
Introduce blogs – hub blog and wordpress
Using a camera, either working alone or in pairs, complete the worksheet. Ensure you use the same subject and setting.
SHOT SIZE
SHOT ANGLE

15. Shot types list – create storyboard using them – sweded scene from films?
Introduce blogs – hub blog and wordpress

16. LO: How can we recreate media?
Media Introduction
H409 Media Studies

17. http://guilsboroughschoolmedia.wordpress.com MEDIA HUB BLOG
How do you know? How was this shown to us? Through MEDIA LANGUAGE.

18. http://alevelmediaguilsborough0000smith.wordpress.com YOUR BLOG
How do you know? How was this shown to us? Through MEDIA LANGUAGE.

19. Find the template on our Media Studies hub blog.
STORYBOARD
Find the template on our Media Studies hub blog.
Download, print, or digitally sketch the main scenes.
You may wish to pause the video each time there is a scene change and do a quick, rough sketch which replicates the scene.

20. Find the template on our Media Studies hub blog.
STORYBOARD
Find the template on our Media Studies hub blog.
Download, print, or digitally sketch the main scenes.
You may wish to pause the video each time there is a scene change and do a quick, rough sketch which replicates the scene.

21. Interior? Exterior? Camera shot? Camera angle? Camera movement? Sound?
Dialogue?

22. NEA - SWEDE
‘Sweding’ films is when a low-budget (but loving) version of a film is made.
Watch (or find) a famous scene from a film and create a storyboard for it (every shot change).
EXTENSION – MAKE IT!

23. NEA - SWEDE
‘Sweding’ films is when a low-budget (but loving) version of a film is made.
Watch (or find) a famous scene from a film and create a storyboard for it (every shot change).
EXTENSION – MAKE IT!

24. Watch a clip and before storyboarding – ask yourself:
RISK ASSESSMENT
Watch a clip and before storyboarding – ask yourself:
Are there any potentially dangerous situations?
Can they be avoided?
If not, choose a different advert.