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LO: How can we prepare ourselves for the course?
Media Introduction H409 Media Studies
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Section B – Advertising and Music Videos
Course Outline H409/1 Media Messages Section A – News Section B – Advertising and Music Videos 1 hour 45 mins H409/2 Evolving Media Section A - Media Industries (Radio, video games and film) Section B – Long form TV drama 2 hours H409/3 NEA Released – June 2018 HOW? Theoretical Framework (LIAR) Four media areas on spec – theorists – begin with Media Language. Shot types Skills Focus Media Language Media Representation Media Industries Media Audiences Planning and Research Construction Evaluation
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LO: How can we analyse and create media?
H409 Media Studies Social and cultural understanding…
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LO: How can we analyse and create media?
H409 Media Studies … and financial understanding
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LO: How can we analyse and create media?
H409 Media Studies … and financial understanding
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MEDIA LANGUAGE How the media through their forms, codes, conventions and techniques communicate meaning.
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How the media portray events, issues, individuals and social groups
MEDIA REPRESENTATION How the media portray events, issues, individuals and social groups
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Or how people portray themselves…
MEDIA REPRESENTATION Or how people portray themselves…
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MEDIA INDUSTRIES How the media industries' processes of production, distribution and circulation affect media forms and platform Bought for $580m YouTubers Sold for $38m
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The rise of the prosumer…
MEDIA INDUSTRIES The rise of the prosumer… But who owns the big platforms? Democratic? Tech companies or media companies? MKBHD – 4.3 million subscribers 450,000 views a day collectively $800 a day (£628.40) $300,000 a year (£235,650) Producer / consumer = prosumer Big media companies are buying platforms – some successfully, some not Do tech companies have a responsibility – affecting elections?
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MEDIA AUDIENCES How media forms target, reach and address audiences, how audiences interpret and respond to them and how members of audiences become producers themselves. Prosumer
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What are we going to study?
LO: How can we prepare ourselves for the course? What are we going to study?
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Create a job specification for a Media Studies student in 2017.
MEDIA STUDENTS Create a job specification for a Media Studies student in 2017. 5 essential skills 2 optional skills Producer / consumer = prosumer Big media companies are buying platforms – some successfully, some not Do tech companies have a responsibility – affecting elections?
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MEDIA LANGUAGE The primary way of communicating ideas in visual media is framing a shot in different ways. Shot types list – create storyboard using them – sweded scene from films? Introduce blogs – hub blog and wordpress Using a camera, either working alone or in pairs, complete the worksheet. Ensure you use the same subject and setting. SHOT SIZE SHOT ANGLE
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Shot types list – create storyboard using them – sweded scene from films?
Introduce blogs – hub blog and wordpress
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LO: How can we recreate media?
Media Introduction H409 Media Studies
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http://guilsboroughschoolmedia.wordpress.com MEDIA HUB BLOG
How do you know? How was this shown to us? Through MEDIA LANGUAGE.
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http://alevelmediaguilsborough0000smith.wordpress.com YOUR BLOG
How do you know? How was this shown to us? Through MEDIA LANGUAGE.
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Find the template on our Media Studies hub blog.
STORYBOARD Find the template on our Media Studies hub blog. Download, print, or digitally sketch the main scenes. You may wish to pause the video each time there is a scene change and do a quick, rough sketch which replicates the scene.
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Find the template on our Media Studies hub blog.
STORYBOARD Find the template on our Media Studies hub blog. Download, print, or digitally sketch the main scenes. You may wish to pause the video each time there is a scene change and do a quick, rough sketch which replicates the scene.
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Interior? Exterior? Camera shot? Camera angle? Camera movement? Sound?
Dialogue?
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NEA - SWEDE ‘Sweding’ films is when a low-budget (but loving) version of a film is made. Watch (or find) a famous scene from a film and create a storyboard for it (every shot change). EXTENSION – MAKE IT!
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NEA - SWEDE ‘Sweding’ films is when a low-budget (but loving) version of a film is made. Watch (or find) a famous scene from a film and create a storyboard for it (every shot change). EXTENSION – MAKE IT!
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Watch a clip and before storyboarding – ask yourself:
RISK ASSESSMENT Watch a clip and before storyboarding – ask yourself: Are there any potentially dangerous situations? Can they be avoided? If not, choose a different advert.
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