1. How to find a brand using the Global Brand Database
Cyberworld
April
2018
Sandrine Ammann
Marketing & Communications Officer

2. Agenda Survey results & clarification Interface: Search features
Filter features
Results
Menus
Examples
Q&A

3. Survey results
Madrid Monitor (Romarin)

4. Why is the GBD useful?
Brand landscape
Details about brands

5. Access

6. Interface - Account

7. The principle

8. Combining many search criterias
Brand Arla
2 Nice classifications: 20 & 43
2 designating countries: Japan & Denmark

9. 5 6 1 2 3 4

10. Search by: 1 1

11. Search by

13. Example: phonetic search

14. Languages - autosuggestion

15. Search by Names

16. Search by Numbers

17. Search by Dates

18. Tips
Range: […]{…} + TO
Error message

19. Search by Class

20. Classification Similarity Search
Assistance in Image Classification entry

21. Classification Similarity Search
Assistance in Vienna Classes entry
Vienna Classification: Babies

22. Search by Country

23. Examples

24. Tips OR Not limit Needle or "hypodermic needle" Transliteration:
Korean + Japanese : automatic
Arabic: not supported
Punctuation/ accent: ignored

25. Wildcards, fuzzy, proximity
Wilcards: * = 0/multiple letter; ? = 1 letter
te?t 'test' and 'text‘
text* 'text', 'texts', 'texting‘
*text or te*t.
Proximity operators: «…» ~10
Fuzzy: ~+ value between 0 and 1
alco~ 'also', 'alcoh', 'asco'

26. Filter by: 2 2

27. Filter by

28. Filter by: Source

29. Filter by: Image

30. Image search
Your search
The results

31. Filter by: Status

32. Filter by: Origin

33. Filter by: Application Year

34. Filter by: Expiration

35. Filter by: Nice Classification

36. Filter by: Registration year

37. Filter by: Image classification

38. Filter by: Holder

39. Filter by: Designation

40. Resize

41. Current search: 3 3

43. Search results: 4 4

44. Result area: pager & list

45. Pager

46. Record list – list format

47. Record list – grid format

48. Download reports

49. Record view

50. Menu: 5 5

55. News: 6 6

65. mulțumesc
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