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How to find a brand using the Global Brand Database

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Presentation on theme: "How to find a brand using the Global Brand Database"— Presentation transcript:

1 How to find a brand using the Global Brand Database
Cyberworld April 2018 Sandrine Ammann Marketing & Communications Officer

2 Agenda Survey results & clarification Interface: Search features
Filter features Results Menus Examples Q&A

3 Survey results Madrid Monitor (Romarin)

4 Why is the GBD useful? Brand landscape Details about brands

5 Access

6 Interface - Account

7 The principle

8 Combining many search criterias
Brand Arla 2 Nice classifications: 20 & 43 2 designating countries: Japan & Denmark

9 5 6 1 2 3 4

10 Search by: 1 1

11 Search by

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13 Example: phonetic search

14 Languages - autosuggestion

15 Search by Names

16 Search by Numbers

17 Search by Dates

18 Tips Range: […]{…} + TO Error message

19 Search by Class

20 Classification Similarity Search
Assistance in Image Classification entry

21 Classification Similarity Search
Assistance in Vienna Classes entry Vienna Classification: Babies

22 Search by Country

23 Examples

24 Tips OR Not limit Needle or "hypodermic needle" Transliteration:
Korean + Japanese : automatic Arabic: not supported Punctuation/ accent: ignored

25 Wildcards, fuzzy, proximity
Wilcards: * = 0/multiple letter; ? = 1 letter te?t 'test' and 'text‘ text* 'text', 'texts', 'texting‘ *text or te*t. Proximity operators: «…» ~10 Fuzzy: ~+ value between 0 and 1 alco~ 'also', 'alcoh', 'asco'

26 Filter by: 2 2

27 Filter by

28 Filter by: Source

29 Filter by: Image

30 Image search Your search The results

31 Filter by: Status

32 Filter by: Origin

33 Filter by: Application Year

34 Filter by: Expiration

35 Filter by: Nice Classification

36 Filter by: Registration year

37 Filter by: Image classification

38 Filter by: Holder

39 Filter by: Designation

40 Resize

41 Current search: 3 3

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43 Search results: 4 4

44 Result area: pager & list

45 Pager

46 Record list – list format

47 Record list – grid format

48 Download reports

49 Record view

50 Menu: 5 5

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55 News: 6 6

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65 mulțumesc mulțumesc


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