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How to find a brand using the Global Brand Database
Cyberworld April 2018 Sandrine Ammann Marketing & Communications Officer
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Agenda Survey results & clarification Interface: Search features
Filter features Results Menus Examples Q&A
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Survey results Madrid Monitor (Romarin)
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Why is the GBD useful? Brand landscape Details about brands
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Access
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Interface - Account
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The principle
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Combining many search criterias
Brand Arla 2 Nice classifications: 20 & 43 2 designating countries: Japan & Denmark
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5 6 1 2 3 4
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Search by: 1 1
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Search by
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Example: phonetic search
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Languages - autosuggestion
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Search by Names
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Search by Numbers
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Search by Dates
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Tips Range: […]{…} + TO Error message
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Search by Class
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Classification Similarity Search
Assistance in Image Classification entry
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Classification Similarity Search
Assistance in Vienna Classes entry Vienna Classification: Babies
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Search by Country
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Examples
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Tips OR Not limit Needle or "hypodermic needle" Transliteration:
Korean + Japanese : automatic Arabic: not supported Punctuation/ accent: ignored
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Wildcards, fuzzy, proximity
Wilcards: * = 0/multiple letter; ? = 1 letter te?t 'test' and 'text‘ text* 'text', 'texts', 'texting‘ *text or te*t. Proximity operators: «…» ~10 Fuzzy: ~+ value between 0 and 1 alco~ 'also', 'alcoh', 'asco'
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Filter by: 2 2
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Filter by
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Filter by: Source
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Filter by: Image
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Image search Your search The results
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Filter by: Status
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Filter by: Origin
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Filter by: Application Year
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Filter by: Expiration
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Filter by: Nice Classification
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Filter by: Registration year
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Filter by: Image classification
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Filter by: Holder
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Filter by: Designation
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Resize
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Current search: 3 3
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Search results: 4 4
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Result area: pager & list
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Pager
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Record list – list format
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Record list – grid format
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Download reports
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Record view
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Menu: 5 5
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News: 6 6
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mulțumesc mulțumesc
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